@article{202408.0087, doi = {10.20944/preprints202408.0087.v1}, url = {https://doi.org/10.20944/preprints202408.0087.v1}, year = 2024, month = {August}, publisher = {Preprints}, author = {Chris Bell and Ayoolu Olukemi and Abram Gracias}, title = {Cross-Channel Attribution Modeling in the Age of Privacy Regulations}, journal = {Preprints} }