@article{202407.2088,
	doi = {10.20944/preprints202407.2088.v1},
	url = {https://doi.org/10.20944/preprints202407.2088.v1},
	year = 2024,
	month = {July},
	publisher = {Preprints},
	author = {Jasmin Singh and Heiko Gebauer},
	title = {The Case of Clean Customer Master Data for Customer Analytics: A Neglected Element for Data Monetization},
	journal = {Preprints}
}