TY - GENERIC DO - 10.20944/preprints202407.2088.v1 UR - http://dx.doi.org/10.20944/preprints202407.2088.v1 TI - The Case of Clean Customer Master Data for Customer Analytics: A Neglected Element for Data Monetization T2 - Preprints AU - Singh, Jasmin AU - Gebauer, Heiko PY - 2024 DA - 2024/07/25 PB - Preprints