@article{202410.1113,
	doi = {10.20944/preprints202410.1113.v1},
	url = {https://doi.org/10.20944/preprints202410.1113.v1},
	year = 2024,
	month = {October},
	publisher = {Preprints},
	author = {Asa Romeo Asa and Jacqueline Bock and Johanna Pangeiko Nautwima},
	title = {Past, Present, and Future of Service Quality in Marketing},
	journal = {Preprints}
}