@article{202409.1074,
	doi = {10.20944/preprints202409.1074.v1},
	url = {https://doi.org/10.20944/preprints202409.1074.v1},
	year = 2024,
	month = {September},
	publisher = {Preprints},
	author = {Mojtaba Ghorbani Asiabar and Morteza Ghorbani Asiabar and Alireza Ghorbani Asiabar},
	title = {Exploring the Influence of Human Brands on the Formation of Generation Z’s Digital Identity: A Netnographic Study},
	journal = {Preprints}
}