TY - GENERIC DO - 10.20944/preprints202409.1074.v1 UR - http://dx.doi.org/10.20944/preprints202409.1074.v1 TI - Exploring the Influence of Human Brands on the Formation of Generation Z’s Digital Identity: A Netnographic Study T2 - Preprints AU - Ghorbani Asiabar, Mojtaba AU - Ghorbani Asiabar, Morteza AU - Ghorbani Asiabar, Alireza PY - 2024 DA - 2024/09/13 PB - Preprints