@article{202407.1154,
	doi = {10.20944/preprints202407.1154.v1},
	url = {https://doi.org/10.20944/preprints202407.1154.v1},
	year = 2024,
	month = {July},
	publisher = {Preprints},
	author = {George Wilson and William Brown and Oliver Johnson},
	title = {Technological Innovations and Their Effect on Retail Marketing Effectiveness},
	journal = {Preprints}
}