TY - GENERIC DO - 10.20944/preprints202407.1154.v1 UR - http://dx.doi.org/10.20944/preprints202407.1154.v1 TI - Technological Innovations and Their Effect on Retail Marketing Effectiveness T2 - Preprints AU - Wilson, George AU - Brown, William AU - Johnson, Oliver PY - 2024 DA - 2024/07/15 PB - Preprints