@article{202407.2371,
	doi = {10.20944/preprints202407.2371.v1},
	url = {https://doi.org/10.20944/preprints202407.2371.v1},
	year = 2024,
	month = {July},
	publisher = {Preprints},
	author = {George Wilson and Oliver Johnson and William Brown},
	title = {Exploring the Impact of Digital Transformation on Marketing Strategies in the Retail Sector},
	journal = {Preprints}
}