TY  - GENERIC
DO  - 10.20944/preprints202407.2371.v1
UR  - http://dx.doi.org/10.20944/preprints202407.2371.v1
TI  - Exploring the Impact of Digital Transformation on Marketing Strategies in the Retail Sector
T2  - Preprints
AU  - Wilson, George
AU  - Johnson, Oliver
AU  - Brown, William
PY  - 2024
DA  - 2024/07/30
PB  - Preprints