@article{202406.1584,
	doi = {10.20944/preprints202406.1584.v1},
	url = {https://doi.org/10.20944/preprints202406.1584.v1},
	year = 2024,
	month = {June},
	publisher = {Preprints},
	author = {Samuel Holloway},
	title = {The Impact of Supply Chain Visibility on Marketing Strategies in the Fast-Moving Consumer Goods (FMCG) Industry},
	journal = {Preprints}
}