TY - GENERIC DO - 10.20944/preprints202406.1753.v1 UR - http://dx.doi.org/10.20944/preprints202406.1753.v1 TI - The Role of Collaborative Planning in Synchronizing Supply Chain and Marketing Activities: Insights from Multinational Companies T2 - Preprints AU - Holloway, Samuel PY - 2024 DA - 2024/06/25 PB - Preprints