@article{202407.2058,
	doi = {10.20944/preprints202407.2058.v1},
	url = {https://doi.org/10.20944/preprints202407.2058.v1},
	year = 2024,
	month = {July},
	publisher = {Preprints},
	author = {Oliver Johnson and William Brown and George Wilson},
	title = {The Role of Big Data Analytics in Retail Marketing and Supply Chain Optimization},
	journal = {Preprints}
}