TY - GENERIC DO - 10.20944/preprints202407.2058.v1 UR - http://dx.doi.org/10.20944/preprints202407.2058.v1 TI - The Role of Big Data Analytics in Retail Marketing and Supply Chain Optimization T2 - Preprints AU - Johnson, Oliver AU - Brown, William AU - Wilson, George PY - 2024 DA - 2024/07/25 PB - Preprints