@article{202406.1502,
	doi = {10.20944/preprints202406.1502.v1},
	url = {https://doi.org/10.20944/preprints202406.1502.v1},
	year = 2024,
	month = {June},
	publisher = {Preprints},
	author = {Samuel Holloway},
	title = {Influence of Ethical Supply Chain Practices on Brand Equity: A Qualitative Study of Consumer Perspectives},
	journal = {Preprints}
}