@article{202408.0023,
	doi = {10.20944/preprints202408.0023.v1},
	url = {https://doi.org/10.20944/preprints202408.0023.v1},
	year = 2024,
	month = {August},
	publisher = {Preprints},
	author = {Chris Bell and Ayoolu Olukemi and Peter Broklyn},
	title = {AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations},
	journal = {Preprints}
}