TY  - GENERIC
DO  - 10.20944/preprints202408.0023.v1
UR  - http://dx.doi.org/10.20944/preprints202408.0023.v1
TI  - AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations
T2  - Preprints
AU  - Bell, Chris
AU  - Olukemi, Ayoolu
AU  - Broklyn, Peter
PY  - 2024
DA  - 2024/08/01
PB  - Preprints