@article{202408.1443, doi = {10.20944/preprints202408.1443.v1}, url = {https://doi.org/10.20944/preprints202408.1443.v1}, year = 2024, month = {August}, publisher = {Preprints}, author = {Marianna Czaja and Aneta Dzik-Walczak and Tomasz Kopczewski and Bartosz Urban}, title = {The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement}, journal = {Preprints} }