@article{202407.0010, doi = {10.20944/preprints202407.0010.v1}, url = {https://doi.org/10.20944/preprints202407.0010.v1}, year = 2024, month = {July}, publisher = {Preprints}, author = {Anthony Echezona Onyeama and Ruchan Kayaman}, title = {Exploring the Impact of Celebrity Endorsements and Social Media Platforms on Sustainable Consumer Behavior in Nigerian Tourism}, journal = {Preprints} }