AliAmbra is a project developed to explore and promote high-quality catches of the Amvrakikos Gulf GP to Artas’ wider regions. In addition, this project aimed to implement an integrated plan of action, to form a business identity with high-added value and achieve integrated business services adapted to the special characteristics of the area. The action plan for this project was to actively search for new markets, create a collective identity for the products, promote their quality and added value, engage in gastronomes and tasting exhibitions, dissemination and publicity actions, as well as enhance the quality of the products and markets based on the customer needs. The primary focus of this publication is to observe and analyze the data retrieved from various tasting exhibitions of the AliAmbra project, with a target goal of improving customer experience and product quality.