The travel-goods industry is an essential part of the larger travel and tourism sector, but it creates significant environmental impacts due to resource and energy consumption. This study investigates the feasibility and sustainability potential of servitisation concepts within the travel-goods industry, and the Product-Service System (PSS) models, in particular, to identify steps towards a more sus-tainable travel industry in the future. It explores the sustainability-related drivers within the luggage industry and identifies barriers to the adoption of servitisation models, and opportunities for value creation for both consumers and commercial organisations. Business models are mapped into a ty-pology to highlight different pathways to PSS adoption, underpinned with empirical data collected via a consumer sentiment survey and semi-structured interviews with industry experts. Even though the analysis revealed shifting consumer attitudes towards servitisation concepts within the travel-goods market, with a significant level of interest emerging for specific PSS models, at present, the widespread adoption of PSS is hindered. This is due to the fragmented nature of global supply chains and entrenched ownership values. Addressing supply chain issues regarding end-of-life systems to sustainably manage products beyond functional obsolescence is critical. In parallel, product-oriented PSS models are more likely to increase, driven by a burgeoning resale market and supported by digi-tal technologies, which in turn can lead to greater prospects for use-oriented PSS adoption and even-tually, reduced environmental impacts.