Anthropogenic chemicals are fundamental to our standard of living in modern society. Unfortunately, some chemicals are persistent and can enter waste streams and ultimately the environment. Commonly used household products including pharmaceuticals and personal care products are an important source of contaminants. The aim of this study was to develop an “Up-the-pipe Solutions” framework to raise awareness about the presence and potential risks of chemicals found in household products to reduce their levels in waste streams or substitute them with less harmful alternatives. This approach based on The Natural Step framework and the concept of essentiality recognises the importance of engaging the community to raise awareness around the consequences of our daily activities and behavioural patterns that can lead to the release of persistent contaminants in main waste streams from the kitchen and bathroom and green wastes we generate.