This article addresses the emergence of a niche for sustainable agricultural production in the province of García Rovira, Colombia. It examines the intervention of the Colombian planning regime, which implements agendas for sustainable territorial development. However, these agendas are not adequately aligned with provincial realities, resulting in a productive decline. From a multi-level perspective, a niche of production linked to the landscape is identified, highlighting sustainable practices and innovation. The study seeks to understand how planning influences the emergence of such niches and what factors boost their transition to sustainability. Through a mixed methodology, growing sectors are highlighted, and the profiles of the producers involved are outlined. The main conclusion is that the planned intervention is inefficient, as the niche of sustainable production emerges without its clear influence. Therefore, it is proposed to re-evaluate planning using alternative analysis frameworks to detect emerging productive dynamics, serving as a basis for future plans.