Zn2GeO4 is considered a very promising alternative to current luminescent semiconductors. Previous results suggest that its emitted wavelength may depend on different variables, such as particle size and morphology, among others. In this work, we have prepared pure and highly homogeneous Zn2GeO4 nanorods under hydrothermal synthesis conditions with a willemite-like structure. Their luminescent properties have been explored and their band gap estimated, which are distinct to previously reported Zn2GeO4 bulk particles. Therefore, our results identify particle morphology as a crucial factor for maximizing and fine-tuning the luminesce of Zn2GeO4 nano-phosphors.