This paper addresses the issues of methodological problems and limitations regarding measuring values. A short scan review of values measurement methods from psychological and ethnobotanical approaches was made to enumerate some of those shortcomings. A new methodological approach, named Kab’s Value Survey (KVS) was proposed and compared with other well adopted methods based on some important criteria to assess its suitability, uniqueness and novelty. The results of the comparisons shows that KVS for its considerations to the theoretical explanations distinguishes itself over other methods of value measurement in the sense that the methodological approach employed is more broad in scope and applications, simple, specific and reliable in terms of instruments for data collection, psychometric data analysis, and of course data presentation. The method however solved some of the criticized limitations that exist in other well adopted methods of values measurement from psychological and ethnobotanical perspectives.