The adoption of social media metrics by small and medium-sized enterprises (SMEs) has become a critical tool for engaging customers and enhancing strategic outcomes. However, many SMEs face challenges in effectively tracking and evaluating social media investments, making it difficult to assess the effectiveness of their strategies. This systematic review identifies and analyses key social media activities and performance metrics that contribute to SME strategic success. Through an extensive review of literature from Google Scholar, Web of Science, and Scopus, we selected 138 studies published between 2014 and 2024. The analysis reveals that engagement metrics (e.g., likes, shares), brand awareness (e.g., mentions), and conversion metrics (e.g., click-through rates) significantly influence organizational performance and long-term success. SMEs leveraging detailed engagement metrics reported a 25% increase in customer retention, while brand awareness metrics led to a 30% improvement in customer acquisition. The review highlights areas requiring further research, including a need for sector-specific metric analysis and a deeper understanding of emerging social media platforms. These results offer practical insights for SMEs to enhance their strategic use of social media and adapt to rapidly changing market dynamics.

This systematic review critically examines the adoption and integration of Human Resource Information Systems (HRIS) and Artificial Intelligence (AI) in small and medium-sized enterprises (SMEs), with a focus on enhancing workforce productivity and strategic decision-making. Using the PRISMA framework, 100 research articles from reputable sources such as Google Scholar, Scopus, and Web of Science were analyzed. The analysis reveals that HRIS adoption can improve employee productivity by 29%, decision-making by 20%, and operational efficiency by 26%, highlighting its transformative impact on SMEs. The review identifies major challenges, including high implementation costs, limited IT resources, and integration difficulties with AI and machine learning technologies. Despite these barriers, integrating AI into HRIS presents significant opportunities for SMEs, fostering innovation in talent management, compliance automation, and data-driven decision-making, thus creating a competitive edge in rapidly evolving markets. Actionable insights for practitioners emphasize the need for cost-effective, scalable HRIS solutions tailored to the unique operational needs of SMEs, while researchers are urged to further explore AI-driven HRIS advancements to address current gaps in workforce engagement and performance management. This review offers a comprehensive roadmap for future HRIS innovations and underscores the strategic importance of digital transformation in human resources for sustained SME competitiveness.

Deflectometry is a key component in the precise measurement of specular (mirrored) surfaces, however traditional methods often lack an end-to-end approach that performs 3D reconstruction in a single shot with high accuracy and generalizes across different free-form surfaces. This paper introduces a novel deep neural network (DNN)-based approach for end-to-end 3D reconstruction of free-form specular surfaces using single-shot deflectometry. Our proposed network, VUDNet, innovatively combines discriminative and generative components to accurately interpret orthogonal fringe patterns and generate high-fidelity 3D surface reconstructions. By leveraging a hybrid architecture integrating a Variational Autoencoder (VAE) and a modified U-Net, VUDNet excels in both depth estimation and detail refinement, achieving superior performance in challenging environments. Extensive data simulation using Blender, leading to a dataset which we are making available, ensures robust training and enables the network to generalize across diverse scenarios. Experimental results demonstrate the strong performance of VUDNet, setting a new standard for 3D surface reconstruction. The implementation of VUDNet is available on GitHub at https://github.com/hadious/VUDNet.