Starting 1994, the debate for regulating organic agriculture in Brazil was officially recognized in May 1999. Still, only in 2003, when the law # 10,831 was instituted, the country reached an effective milestone on organic production, both internally and externally. Since the industry regulation, the legislation underwent many modifications, constantly reviewing and adjusting. The current study examined the institutionalization of organic production in Brazil and what the current regulations can be used as a reference for those interested in this sector. The most recent update of Organic legislation and its implication on practice were also discussed. A case study on production of strawberry in organic system is presented and discussed.