Successful translation of biofortified orange maize (BOM) to a household staple food is dependent on farmers’ ability to cultivate the maize and it subsequent utilization. In this study, we assessed farmers ‘allocation of their land to cultivation of BOM and con-ventional white maize (CWM) varieties in districts where AFI-KEPO Nutrition Program is implemented in Malawi. Results show farmers were skeptical of allocating more land to cultivation of BOM. CWM was allocated significantly more land (1.75 ± 0.51 acres) than BOM (1.12 ± 0.32 acres) (p