This study investigates the effect of dividend policy on firm performance and value in the Korean market, taking into account the unique context of Chaebol ownership structures. Analyzing 5,478 observations from the Korean Composite Stock Price Index, the research employs multiple regression models to explore the effects of various dividend policy measures under alignment and entrenchment theories. The key findings reveal significant impacts of cash dividend payment on firm value, while dividend yield and dividend policy exhibit varying associations. In the Chaebol and non-Chaebol context, mixed results suggest complex interactions between dividend policy and business outcomes. Policy recommendations emphasize transparent communication about dividend policy to mitigate information asymmetry and enhance corporate governance in the Korean market.