This study explores the implementation of the ANSI/373: Sustainable Production of Natural Dimension Stone standard within the North American dimension stone industry to identify driving forces behind the initiative and consider potential outcomes as it advances. The method involves a thorough review of ANSI/373, comparing it with voluntary sustainability initiatives (VSIs) in the forest industry to assess its effectiveness and challenges, and semi-structured interviews with contacts in the dimension stone field. Key drivers such as corporate social responsibility and market pressures influence the adoption of sustainability standards. The results highlight the embedded environmental considerations within the emerging dimension stone standards and their implications for sustainable practices in the industry. While the ANSI/373 standard promotes sustainable awareness and practices, it faces challenges in certification credibility and industry acceptance, particularly due to inconsistency among firms in their response, rigorous certification demands, and skepticism about certification credibility. The research advocates for enhanced collaborative frameworks to increase the standard’s adoption and impact, suggesting that industry stakeholders prioritize showcasing dimension stone as a practical, environmentally considerate material.