ARTICLE
|
doi:10.20944/preprints202407.2371.v1
Subject:
Business And Management,
Business, Economics And Management
Keywords:
Digital transformation; Retail marketing; Data-driven decision-making; Personalization; Omnichannel strategies; Social media; Emerging technologies
Online: 30 July 2024 (04:38:32 CEST)
ARTICLE
|
doi:10.20944/preprints202404.0579.v1
Subject:
Engineering,
Industrial And Manufacturing Engineering
Keywords:
Omnichannel; Optimization; Warehouse; SLAP
Online: 8 April 2024 (14:55:19 CEST)
ARTICLE
|
doi:10.20944/preprints202206.0027.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
omnichannel CRM; social CRM; social media marketing; retail
Online: 2 June 2022 (05:09:15 CEST)
ARTICLE
|
doi:10.20944/preprints202105.0359.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
digital marketing, social CRM, omnichannel CRM, customer experience management, customer engagement, marketing automation, B2B / B2C marketing
Online: 16 May 2021 (21:07:10 CEST)
ARTICLE
|
doi:10.20944/preprints202407.0948.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
digital marketing adoption; FMCG sector; organizational resistance; consumer engagement; data-driven decision making; technological challenges; sustainability; omnichannel strategies
Online: 11 July 2024 (11:35:19 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1154.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
technological innovations; retail marketing; customer engagement; personalized marketing; data-driven decision-making; e-commerce; mobile technologies; augmented reality; virtual reality; omnichannel strategies; loyalty programs
Online: 15 July 2024 (11:24:52 CEST)