ARTICLE
|
doi:10.20944/preprints202106.0383.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
children; advertising literacy; advertising; media; buying behaviour
Online: 15 June 2021 (07:35:47 CEST)
ARTICLE
|
doi:10.20944/preprints202311.1506.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
digital advertising; ad platform; ad spillover; advertising effect
Online: 23 November 2023 (10:00:58 CET)
REVIEW
|
doi:10.20944/preprints202401.0373.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
generative AI advertising; artificial intelligence advertising; machine learning advertising; bibliometrics; full counting; co-occurrence network analysis; co-author network analysis
Online: 4 January 2024 (08:59:13 CET)
REVIEW
|
doi:10.20944/preprints201907.0034.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
food marketing; sex/gender; advertising; nutrition
Online: 2 July 2019 (08:27:16 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0480.v1
Subject:
Computer Science And Mathematics,
Security Systems
Keywords:
personal data; GDPR; e-commerce; advertising; marketing
Online: 7 August 2024 (11:54:42 CEST)
ARTICLE
|
doi:10.20944/preprints202208.0377.v1
Subject:
Computer Science And Mathematics,
Computer Science
Keywords:
persuasion; persuasion strategies; influence; advertising; advertisements, adobe
Online: 22 August 2022 (07:51:33 CEST)
ARTICLE
|
doi:10.20944/preprints201807.0158.v1
Subject:
Social Sciences,
Education
Keywords:
contemporary media; advertising; education program; digital literacy; tourism capital
Online: 10 July 2018 (05:26:39 CEST)
ARTICLE
|
doi:10.20944/preprints202312.1542.v1
Subject:
Social Sciences,
Other
Keywords:
Green advertising; Eco-labels; Environmental attitudes; Environmental awareness; Green purchase intention.
Online: 20 December 2023 (10:35:25 CET)
ARTICLE
|
doi:10.20944/preprints202305.0399.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Online Cause-related Advertising; Consumer-Brand Relationship; Brand Attachment; Brand Affinity; Ethical Consumption Propensity
Online: 6 May 2023 (09:00:55 CEST)
ARTICLE
|
doi:10.20944/preprints202409.0420.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
film business; subscription video-on-demand; social exchange theory; advertising acceptance; loyalty commitment; digital piracy
Online: 5 September 2024 (07:21:25 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0332.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
social media marketing; brand loyalty; personalization; content quality; influencer marketing; community management; social media advertising
Online: 7 August 2024 (12:54:17 CEST)
ARTICLE
Subject:
Computer Science And Mathematics,
Artificial Intelligence And Machine Learning
Keywords:
Data Science; Advertising Campaign; Effectiveness; Evaluating, Social Media; Digital Marketing; Sentiment Analysis; Instagram; Machine Learning
Online: 11 August 2021 (08:44:07 CEST)