Version 1
: Received: 7 November 2016 / Approved: 9 November 2016 / Online: 9 November 2016 (09:43:58 CET)
Version 2
: Received: 11 November 2016 / Approved: 12 November 2016 / Online: 12 November 2016 (10:32:30 CET)
Version 3
: Received: 10 December 2016 / Approved: 12 December 2016 / Online: 12 December 2016 (09:47:49 CET)
How to cite:
Wang, B.; Yang, Z.; Han, F.; Shi, H. Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. Preprints2016, 2016110050. https://doi.org/10.20944/preprints201611.0050.v1
Wang, B.; Yang, Z.; Han, F.; Shi, H. Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. Preprints 2016, 2016110050. https://doi.org/10.20944/preprints201611.0050.v1
Wang, B.; Yang, Z.; Han, F.; Shi, H. Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. Preprints2016, 2016110050. https://doi.org/10.20944/preprints201611.0050.v1
APA Style
Wang, B., Yang, Z., Han, F., & Shi, H. (2016). <strong>Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty</strong>. Preprints. https://doi.org/10.20944/preprints201611.0050.v1
Chicago/Turabian Style
Wang, B., Fang Han and Hui Shi. 2016 "<strong>Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty</strong>" Preprints. https://doi.org/10.20944/preprints201611.0050.v1
Abstract
This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived value and satisfaction are the direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and tourist loyalty. Finally, this study discusses the theoretical and management implications to boost the tourism industry in the car trip context.
Social Sciences, Geography, Planning and Development
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.