A membrane can be represented by an energy landscape that solutes or colloids must cross. A model accounting for the momentum and the mass balances on the membrane energy landscape establishes a new way of writing for the Darcy law. The counter pressure in the Darcy law is no longer written as the result of an osmotic pressure difference but rather as a function of colloid-membrane interactions. The ability of the model to describe the physics of the filtration is discussed in detail. This model is solved on a simplified energy landscape to derive analytical relationships that describe the selectivity and the counter pressure from ab-initio operating conditions. The model shows that the stiffness of the energy landscape has an impact on the process efficiency: a gradual increase in interactions (like with hourglass pore shape) can reduce the separation energetic cost. It allows the introduction of a new paradigm to increase membrane efficiency: the accumulation that is inherent to the separation must be distributed across the membrane. Asymmetric interactions thus lead to direction-dependent transfer properties and the membrane exhibits diode behavior. These new transfer opportunities are discussed.