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The Empirical Test on the Impact of Climate Volatility on Tourism Demand: A Case of Japanese tourist visiting Korea

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Submitted:

21 August 2018

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21 August 2018

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Abstract
As climate is not only a valuable tourism resource but also a factor influencing travel experience, estimating climate change can provide implications to sustainable development of the tourism industry. This study develops Climate Volatility Index (CVI) using GARCH model and estimates the relationship between CVI and Japanese tourism demand for Korea using a tourism demand model, based on data from January 2000 to December 2013. Time lag is applied based on a decision making process regarding travel destinations. The result shows that an increase in volatility of climate change leads to a decrease in tourism demand.
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Subject: Business, Economics and Management  -   Marketing
Copyright: This open access article is published under a Creative Commons CC BY 4.0 license, which permit the free download, distribution, and reuse, provided that the author and preprint are cited in any reuse.
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