We consider the conjecture of the relationship between the entanglement entropy of spacetime, matter and the action in Einstein's general relativity. Our analysis suggests the possibility of regarding the entanglement entropy of spacetime and matter as the dimensionless action in general relativity by using Planck units. In this case, the action principle originates from the maximization of the entanglement entropy. We also show that the fundamental property of entanglement entropy leads to attractive characteristic of gravitational force for classical particles.