Social media giants like Facebook are struggling to keep up with fake news, in the light of the fact that disinformation diffuses at lightning speed. For example, the COVID-19 (i.e. Coronavirus) pandemic is testing the citizens' ability to distinguish real news from falsifying facts (i.e. disinformation). Cyber-criminals take advantage of the inability to cope with fake news diffusion on social media platforms. Fake news, crafted as a means to manipulate readers to perform various malicious IT activities. However, no previous study has investigated the strategies used to create fake news on social media. Therefore, we have analysed five data-sets that contain online news articles (i.e. both fake and legitimate news) to investigate strategies of crafting fake news on social media platforms. Our study findings revealed a threat model understanding strategies of crafting fake news which may highly likely diffuse on social media platforms.