Italy is the leading European producer of rice. The transition to organic farming could represent a solution for environmental protection, as well as for the economic sustainability of farms, consumer safety and as a measure of climate mitigation, but it currently displays several weaknesses in the control and certification system. The objective of the current study is to propose advice for improving the control and certification scheme in the organic rice sector. To achieve this aim, we adopted a qualitative methodology based on participant observation at stakeholders’ meetings, focus groups, community-led workshops and deep interviews with relevant local actors. Findings show that there are some solutions to mitigate the weakness of the Italian certification scheme. The study also produces managerial implications to improve the Italian organic rice system.