We study factorization properties of continuous homomorphisms defined on subgroups (or submonoids) of products of (para)topological groups (or monoids). A typical result is the following one: Let $D=\prod_{i\in I}D_i$ be a product of paratopological groups, $S$ be a dense subgroup of $D$, and $\chi$ a continuous character of $S$. Then one can find a finite set $E\subset I$ and continuous characters $\chi_i$ of $D_i$, for $i\in E$, such that $\chi=\big(\prod_{i\in E} \chi_i\circ p_i\big)\hs1\res\hs1 S$, where $p_i\colon D\to D_i$ is the projection.