Gedanken experiments illustrating exemplifications of the Landauer principle in the free falling Einstein elevator are treated. Double-well simplest information system embedded into the free falling elevator is addressed. Infinitesimal horizontal force applied to the particle m transfers it from position “0” to position “1”, emerging from the free falling double-well system confining mass m. When thermal noise is considered, the potential barrier of kBT should be surmounted for the erasing of one bit of information. Entropic forces arising in the free falling elevator are considered. The maximal change in the entropy of free-joint polymer chain attached to the free falling elevator is estimated as ΔSmax≅kB, and it is remarkably independent of the mass attached to the chain and the parameters of the chain itself. Free falling minimal Szilard engine is treated. The informational re-interpretation of the minimal Szilard process is shaped as follows: the energy kBTln2 necessary for erasing of 1 bit of information is spent for lifting up mass, whatever, is the value of this mass. Appropriate choice of frames enables elimination of gravity in the considered system; however elimination of the thermal noise (dissipation processes) by the same procedure is impossible.