Building Information Modeling (BIM) has been one of the overwhelming trends in the worldwide. In Korea, from 2012, BIM application to the public construction projects worth more than $40 million was mandated. However, despite the policy, many public owners have hesitated to apply BIM to their projects. They generally view BIM very complex to manage and difficult to understand. While there have been diverse BIM guides as a reference, most of them have developed from BIM suppliers’ perspective involving certain deficiency in meeting the public owners’ taste. The public owners have addressed the necessity for developing an owner-oriented BIM guide on which they can understand the overall BIM procurement process thereby efficiently preparing their BIM service contracts. The main objective of this study is to develop the structure and contents guidance of the new guide to be developed that follows the public business process and mitigates the deficiency. To meet the research objective, a number of domestic and international BIM guides were analyzed and workshops were operated twice with the 12 BIM experts from the Korean construction industry. As a result of the study, a four-staged guide structure was developed consisting of the BIM service Scoping, Tendering, Executing, and Wrapping-up (STEW) guides.