We present a pragmatic analysis of the different meanings assigned to the term ``local realism'' in the context of the empirical violations of Bell-type inequalities since its inception in the late 1970s. We point out that most of them are inconsistent and arise from a deeply ingrained prejudice that originated in the celebrated 1935 paper by Einstein-Podolski-Rosen. We highlight the correct connotation that arises once we discard unnecessary metaphysics.