1. Introduction
Studying visual behavior means evaluating the sequence of interactions, called 'visual events', between the beholder and the sighted. Observe the movements of the gaze and analyze how the individual can reach certain levels of attention, defines visual behavior in relation to specific actions or scenarios determined in the external environment (Ahlstrom et al., 2013; Kang, 2013; Massey et al., 2020; Wilson & Bobick, 1995).
One of the traditional visual analysis methodologies widely used is the heuristic evaluation. It allows to record the opinions and emotions of people towards a certain task, based on subjective feedback; unfortunately, it does not describe the problems encountered during the action objectively (Cheng, 2011). For this reason, it is necessary to use eye-tracking technology thus obtain an objective calculation of the mechanisms of human vision used in different fields, such as neuromarketing, literacy processes, psychology, medicine and driving behavior (Ryerson et al., 2021; Villing, 2015). It permits to highlight the most relevant visual events, considering what and how long a subject is observing, in addition to recording the contraction of pupils, which are clear signs of cognitive input for the variation of the workload. In particular, this technology studies visual behavior to understand cognitive and emotional processes, providing theoretical and conceptual approaches.
One of the main advantages of this technique is the manageability of the instrument, i.e. innovative glasses, which not only allow the acquisition of information about the view but also provide data on brain function continuously. However, an objective evaluation of the point of view, extrapolated by an eye-tracking system, does not exclude a psychological evaluation, just as important as the subjective perception (Bucchi et al., 2012; Khan and Lee, 2019; Recarte and Nunes, 2003, 2000). It is also possible the use questionnaires or interviews to acquire information regarding the perception, the workload and the effort of the individual to perform a certain action; this allows to extrapolate first the behavior and then the comprehensive psychological framework (Alm and Nilsson, 1994; Nabatilan et al., 2012; Ryerson et al., 2021).
1.1. Eye tracking applied to road safety
Nowadays eye tracking is an analysis method largely developed in the field of mobility. The view, in fact, represents the source of 90% of the information needed to drive; organizing and deciphering the data coming from the external environment allows to establish of the basic parameters for safe driving.
The eyes are the most stimulated and stressed organs while driving, as they have the task of collecting primary stimuli coming from the controls of the car, management of road warnings and interactions with other road users (Nabatilan et al., 2012). In addition, the road user modulates his behavior by considering not only his habits but also external factors. Therefore, it is essential to study the trend of the gaze, through an eye-tracking system, to define useful parameters for road safety (Wang et al., 2017). One example is the factor of attention and, consequently, distraction. Visual attention imparts awareness of the outside environment and it contrasts with the concept of distraction, which interferes with driving performance (Caird et al., 2008; Liang and Lee, 2010). Driver distraction is defined as a variation of attention, followed by temporary concentration on non-driving-related actions; this results in a reduction in performance quality, causing possible risk situations (Beratis et al., 2017; Regan et al., 2011). Therefore, driver distraction is caused by the use of secondary tasks that take the eyes off the main job (Beanland et al., 2013; Gordon, 2005; Wang et al., 2017). When the user manages primary and secondary tasks simultaneously, an important factor becomes relevant: the driving experience. According to Crundall (1999), experienced drivers can capture visual strategies that depend on the complexity of maneuvers and alignment, whereas less experienced drivers have a lower amount of information leading them to be in more dangerous situations (Kass et al., 2007). Among the main secondary tasks responsible for inattention driving is the use of a mobile phone (Hancock et al., 2003). Many researchers underline that mobile phones affect performance negatively; in fact, the visual-manual activities compromise the duration of the gaze on the area of interest, reducing it considerably (Bao et al., 2014; Fitch et al., 2015).
For users, there are two important aspects during the driving action: their psychology, with the perception of the outside world, and their behavior in relation to road users. Therefore, it is necessary to understand which elements are most influential while driving, considering attention and inattention, and which can compromise the level of road safety to carry out an analysis with an eye tracker tool. Crundall (2006) studies the percentage of the time spent observing the surrounding scenario; in fact, it is about 20-50% of the total time, thus highlighting more views for distracting items. Numerous studies examined the physical elements of the road that can be a hindrance to the driver’s view or an obstacle for vehicles going off the road (Costa et al., 2019). As part of Human Factors, in fact, one of the crucial elements to consider is the study of eye-catching objects, that is the elements present in the road layout that could modulate the driver’s attention, according to their positioning. In the bibliography, in fact, one of the objects analyzed is represented by the billboard; considering the position, symmetrical or asymmetric, the path or the impact of color, it could represent a possible distraction factor for the driver, which would induce high-risk situations (Decker et al., 2015; Dukic et al., 2013; Stavrinos et al., 2016). The lack of clarity of the route is the second aspect that can compromise road safety in relation to an inconsistent design of infrastructure away from the concept of 'self-explanatory roads'. This type of road, also defined as user-friendly, allows to identify possible critical points with an appropriate advance for speed modulation (Mackie et al., 2013; Mantuano et al., 2017; Schepers et al., 2014; Theeuwes and Godthelp, 1995; Walker et al., 2013; Walker et al., 2013; Rupi and Krizek, 2019; Kovácsová et al., 2018; Schepers et al., 2011; Robbins and Chapman, 2018, Vignali et al., 2019).
1.2. The visual behavior of road users
The analysis of visual behavior is also useful for observing the mutual relations between road users (von Stülpnagel, 2020). Sometimes, the driver’s behavior and level of attention translate into a 'black event', which happens when the driver does not perceive other road users as a real danger, or when a user makes incorrect considerations about the user’s future actions (Räsänen et al., 1999; Summala et al., 1996). This type of event is particularly frequent with the interaction between vehicles and bicycles. Cyclists, in particular, are the weakest users, most exposed to the accident risk factor for several reasons (Walker, 2005; Martínez-Ruiz et al., 2014; Atkinson et al., 1983; Von Stülpnagel, 2020b; Vansteenkiste et al., 2014; Miah et al., 2020; Raser et al., 2018). First of all, a cyclist’s field of vision is far wider than a driver's car (Vansteenkiste et al., 2014; Fraboni et al., 2018; Pai and Jou, 2014; Wu et al., 2012). In addition, the cyclist is a 'direct victim' of weather conditions that could compromise visibility and balance, considering the road surface features (Schepers and den Brinker, 2011). However, the factors that most adversely affect the rider’s performance are the interactions with vehicles and infrastructure (Von Stülpnagel et al., 2020). This article, in fact, illustrates the visual behavior of the driver in relation to these two important aspects.
In many cities, the use of bicycles is becoming more widespread, highlighting several positive effects in terms of environmental sustainability, so it is useful to deepen the aspects that could affect the performance of the cyclist, to achieve the future of cities as cycling-friendly (Mantuano et al., 2017). In this perspective, the fulfillment of this experimentation, through an innovative tool that is the Mobile Eye Tracker, allowed defining of the visual and driving behavior of cyclists objectively. In particular, the innovation of the research lies in the comparison between these behavioral data extrapolated from a bicycle simulator and recorded on-site.
Simulators are useful to assess how the user lends himself to certain issues, such as learning to drive, testing new road features, and conducting road safety investigations (Godley et al., 2002; Pieroni et al., 2016). The main advantage of bicycle simulators is the possibility to create different situations and especially the desired conditions in relation to research and avoid the risks associated with a real environment (O'Hern et al., 2017). In order to determine the most effective comparison, a scenario was introduced with the same characteristics as the real one, located in Stockholm. The use of the PICS-L bicycle simulator allows the reproduction of the circuit with functional and mechanical features. In fact, it is one of the most effective simulators in the world that, for example, differs from the KAIST interactive bicycle simulator, as it provides not only the scenery but also simulates vibrations and skids that typically have on the road (He et al., 2005; Kwon et al., 2001; Herpers et al., 2008; Törnros, 1998; Walker et al., 2017; (Harbluk et al., 2007; de Waard et al., 2015; Jiang et al., 2021; Planek et al., 2015; Shinar et al., 2005; Kovácsová et al., 2018; Schepers et al., 2011; Gadsby et al., 2020). The results have led to important evaluations that are excellent cues both to evaluate the critical points of the infrastructure and to elaborate the levels of attention depending on the type of road.
4. Conclusion
The proposed framework deals with the visual behavior of cyclists considering useful insights into the objective factor in evaluating their riding style. The experiments consist of one road test which includes different cycle tracks (promiscuous cycle and vehicle routes, with or without specific separation signals, pedestrian and cyclist path) and one simulated experiment. The campaign involved 40 participants who were equipped with a highly innovative tool, the Pupil Core. This eye-tracker allowed to record of a video characterized by a circle that focuses on the point of view of each user. The analytical approach uses the attribution and quantification of every single frame to a category such as: infrastructure, users, signs, background, or bicycle test. By defining the macro-categories of attention and inattention, it was also possible to quantify the trend for both experiments and then compare them.
First of all, the on-site test showed a low level of inattention, especially towards the subcategory of GPS, useful to keep track of the path to follow, but very often unclear to users. Pedestrian crossings are assessed as the main critical points of the infrastructure. Cyclists do not see them either when actors of the right of way, i.e. in bike crossings as they do not look at traffic lights while crossing, or when they should give priority to a pedestrian crossing. The test in the bicycle simulator, on the other hand, shows an index of inattention related to buildings, as users feel particularly attracted by this simulated environment full of real details. In this test, the on-site assessment of crossings is further confirmed by the simulation of a wheelchair crossing.
As many as 80% of users do not give precedence but increase its speed to overtake or completely ignore it. The comparison of the two tests reveals two important points in common: the high proportion of attention paid to the road and the definition of critical elements of the infrastructure. The first confirms the high road safety throughout the entire route as the elements of the infrastructure allow the cyclist to concentrate on his driving task. The second aspect, however, makes it possible to identify crossings as places where there is a greater risk of accidents.
The factor that most underlines the risk is the low perception of this critical point by users. In fact, only 20% of users approach the crossing slowing down to give the right way, while 80% say they have a correct behavior in the approach to this infrastructure element.
It is precisely the factors in common between the tests that allow to emphasize the validity of the use of the bicycle simulator. In fact, the simulator allows to get as close as possible to the real scenario, obtaining objective results very similar to each other providing visual sensations, vibration movement and noise.