1. Introduction
With the rapid development of education and the economy, people's living standards have been improved, and the public’s aesthetics have been dramatically enhanced. In this case, people begin to pay attention to the quality of life. When purchasing products, they pay more attention to the aesthetics of the products' shape [
1]. Furniture is an essential living appliance for human life. Furniture is inseparable from people's clothing, food, housing, and transportation and contains positive aesthetic meaning and rich cultural connotations. Improving the human living environment and quality of life is also significant.
With the relaxation of COVID-19 restrictions worldwide, the furniture market will significantly grow in operating revenue. According to Statista data, the operating revenue of the furniture market is expected to reach
$809 billion by 2024. The market is expected to grow at an annual rate of 5.31% (CAGR from 2023 to 2027) [
2]. Due to the continuous advancement in processing technology, the materials used in furniture are becoming more and more abundant, which can be broadly classified into wood, metal, plastic, etc. [
3]. In a survey of the global furniture market in 2021, wood furniture accounts for about 40% occupying the critical market share [
4]. In addition, wood furniture is green and beneficial to people's health compared to materials that require the addition of various chemicals and processing [
5], so consumers have a particular preference for wood furniture. With the rapid economic development in the past two decades, China has become the world's largest furniture producer. The output of China's furniture industry in 2020 was 912.21 million pieces, an increase of 1.7% year-on-year [
6]. The market scale of wooden furniture has been expanding, and the furniture industry is also on the rise [
7], which strongly represents China's furniture industry.
According to sociologists' analysis, most people spend more than two-thirds of their lives in contact with furniture. In addition to the bed, the chair has the longest contact time and the most closely related items with people, so the solid wood chair is the most market competitive and favored furniture by consumers. There are various kinds of chairs which can be divided into office chairs, dining chairs, bar chairs, leisure chairs, reclining chairs, and children's chairs, etc., according to different usage methods. Solid wood chairs are generally used as dining chairs, lounge chairs, and recliners due to the characteristics of the material, structure, and craftsmanship.
As a source of innovation, design has recently received much attention from researchers and practitioners. More and more furniture manufacturers regard furniture design as an essential strategic asset and core competitiveness [
8]. Whether from ancient to modern times or from the East to the West, the chair has been an eternal theme in furniture design [
9]. Chair design involves various factors such as shaping, function, material, structure, technology, aesthetics, and ergonomics, with a systematic theoretical basis and rich practical experience. However, it also is the best embodiment of the designer's concept and design level. The chair is a product that highly integrates practicality and art. In addition to meeting the user's functional needs to sit and rest, it is also necessary to consider its unique needs in the intellectual, emotional, aesthetic, and cultural aspects of spirituality [
10]. The names of the various parts of the chair, such as the legs, back, surface, and armrests, are similar to human body parts, humane furniture, and even a good chair design with personality. The chair has a self-contained and complete sense of beauty, the beauty of its shape is no less than sculpture, but it also conveys the spirit of culture with the power to dominate the space. Hans J. Wegner, a Danish furniture designer, once said, "Imagine if you could design just one good chair in your lifetime – but that simply cannot be done." It means that chair design is a very challenging task for furniture designers.
Looking back at history, countless classic chair designs emerged. Finnish designer IImari Tapiovaara suggested that the chair's design was the beginning of any interior design. For example, architects should design chairs for their buildings; interior designers should consider chairs in combination with space, and product designers also explore new materials to design chairs. Now there are more and more furniture brands on the market, and the styles of solid wood chairs are also diverse. The styling characteristics of chairs are more easily perceived and distinguished by users than ergonomic features [
11]. In addition, different styling attributes can cause different emotional experiences, which can influence the user's preference for styling [
12]. In developing and designing solid wood chairs, designers usually work based on their experience and aesthetics. Because users and designers live in different environments and needs, their perception of the product shape is also different, directly affecting the user's preference for solid wood chairs.
In summary, it is meaningful to objectively analyze and study the relationship between different shapes of solid wood chairs and people's visual and psychological factors and explore users' evaluation of various solid wood chairs. On the one hand, it is beneficial to narrow the gap between designers and users on the perception of solid wood chair shapes; on the other hand, it is also conducive to improving the design value of solid wood chairs for furniture manufacturers, designers, and users. Existing solid wood chair size proportion, color, and material are common factors that affect the user's preference for solid wood chair modeling. Thus, solid wood chair modeling design in the whole design process is essential. The designers should aim to meet the potential emotional needs of users and carry out design development work to present a better user experience of solid wood chairs.
People's dining, office, reading, rest, and waiting lifestyles are inseparable from the chair, especially the solid wood chair. It plays a vital role in our home environment, and its modeling aesthetics is one of the critical factors affecting users' purchase and use [
13]. Products with different shapes may bring different perceived values. Emotion is an essential factor that affects customers' purchasing behavior [
14]. First of all, the chair should meet the function of sitting. Many researchers consider solving the problem of the best sitting posture. They deeply study ergonomics and integrate relevant human body data into chair design [
15] to make it more comfortable. Then, some researchers tried to design chairs by opening a pneumatic seating system (PASS), a new human-computer interaction tool [
16].
Besides, some researchers have used computer-aided and finite element multifunctional analysis to design chairs and analyze their structures to assess the strength of furniture [
17,
18] effectively. Other researchers applied shape syntax and parametric methods for chair design to enhance the efficiency of mass customization of chairs [
19]. With the rapid development of artificial intelligence, researchers also learned to use convolutional neural networks and generative adversarial networks to assist chair design improving design efficiency [
20,
21]. However, most of the existing research on chair design has focused on the functional and technical aspects, and there needs to be more research on the connection between solid wood chair shape and user emotion. In summary, furniture is a sign of the level of social productivity development in a specific country or region in a particular historical period, and sitting furniture is one of the most sold categories, of which solid wood chairs, as essential to be a single item of furniture, have been less studied in terms of styling design, visual presentation, and visual imagery perception. The results of this study are more scientific and practical because a representative sample was selected through a scientific sample selection method, multidimensional scaling (MDS), and a two-dimensional image of the sample was redrawn to avoid the interference of other factors, such as angle, color, and material.
This study analyzed and explored consumers’ visual and psychological perceptions of differently shaped solid wood chairs through objective methods such as perceptual engineering and fuzzy theory to understand consumers’ purchase intentions and preferences. First, this study tried to transform consumers' feelings and intentions into design elements and provide a reference for modeling imagery and styles when designing solid wooden chairs. The designers can design products most suitable for consumers and market needs. Secondly, it could enable furniture manufacturers to position brands and furniture styles more accurately according to the characteristics of target users. Thirdly, the modeling imagery research helped analyze consumers' consumption intention on the brand and appearance of the solid wood chairs. Consumers can choose the right solid wood chair according to their home decoration style and personal preferences, which can provide practical style references for users and improve their quality of life. It could further promote the consumer to solid wood chair modeling imagery potential perceived demand research.
4. Conclusion
This study used MDS, cluster analysis, expert questionnaire, factor analysis, fuzzy theory, and semi-structured interviews to study the modeling imagery of solid wood chairs. Since the accuracy of the evaluation samples and modeling imagery adjectives further affects the objectivity and accuracy of the study results, we first used MDS and cluster analysis to sort out the representative samples; then, the expert questionnaire and factor analysis were used to select the modeling imagery adjectives effectively. Finally, the modeling imagery evaluation of solid wood chairs was further analyzed using the triangular fuzzy number operation in fuzzy theory. The sample selection method of this study is a scientific technique that differs from previous ones because the samples were converted to two-dimensional images to avoid the interference factors such as angle, color, texture, and brand preference. The study revealed the composition of solid wood chairs (shown in
Figure 3) and provided structural and detailed references for designers to use when designing chairs. Moreover, 123 images of solid wood chairs (shown in
Figure 2) were collected to form a database of solid wood chairs so that companies and designers could better utilize the results of this study.
The results show that different shapes of solid wood chairs present unique visual effects. A total of 12 representative samples differed less in the modeling imagery evaluation of "balanced and coordinated", "practical and simple" and "traditional and plain". However, it was more differentiated in terms of "unique and novel" and "quality and detailed". There were overall similarities in some samples; for example, for S1 and S11, some assessments were similar. Therefore, furniture manufacturers and designers may consider alternatives to both.
The results of this study can be applied to the design development of chairs. For further research directions, combining materials and processes may be considered. The method shown in this paper aims to obtain the evaluation values of modeling imagery for solid wood chairs, which requires creating a chair design system. It is worth considering that there are differences in consumers' lives in different countries, which may lead to different emotional needs and aesthetic preferences. The participants were from mainland China and had similar cultural backgrounds. Further research could also include the cultural background as a variable if the consumers' tendencies towards modeling imagery are handled correctly.