2.1. Changes in Commercial Environment and Emergence of Dark Stores in South Korea During COVID-19
Seoul Special City, the target area of this study, has been the capital of South Korea since the Joseon Dynasty (1392–1897) when it was named Hanyang. During the Joseon Dynasty, major commercial districts were named Sijeon. Sijeons have long functioned as centers for commercial activity and have since turned into present-day traditional markets. In addition to these traditional markets, various commercial facilities such as departmental stores, large discount stores, and convenience stores began sprouting up in South Korea in the mid-1980s. Departmental stores were the first modern commercial facilities to be introduced in the 1930s, followed by modern supermarkets, which appeared in the 1960s. Till the 1980s, retail activities were centered on traditional markets. This is because, during the Joseon Dynasty, commercial activities were neglected under the idea of Sa-nong-gong-sang, which emphasized four categories of occupation or people, sa (scholars), nong (farmers), gong (craftsmen), and sang (merchants) as supreme in that order. This made it difficult to develop other commercial facilities except for Sijeon. Further, during the Japanese colonial period, it was difficult to accumulate commercial capital due to the monopoly of Japanese companies [
13]. Moreover, in the 1960s after the Korean War, investment in the commercial sector was relatively poor due to export-led economic policies centered around manufacturing.
In the 1990s, large capital, which had been concentrated in the manufacturing industry, was transferred to the retail and distribution industry, and multinational retailers such as Wal-Mart and Carrefour began to enter South Korea. The growth of the distribution industry led to the offline commercial environment in South Korea, which today consists of facilities such as traditional markets, small stores, departmental stores, supermarkets, large discount stores, convenience stores, outlets, and multi-complex shopping malls. According to the Retail Life Cycle, which explains the evolution of the retail industry, departmental stores, supermarkets, and large discount stores are past their maturity, and convenience stores and online shopping are entering maturity. Mobile shopping, which has grown rapidly in recent years, has entered a new growth period [
13].
E-commerce, the exchange of goods or services using various electronic media between organizations or individuals, debuted in the 1960s with the Electronic Order Entry System and Electronic Data Interchange that later developed into the Electronic Document Interchange (EDI), Airline Reservation System, and Electronic Fund Transfer [
14,
15]. Since then, e-commerce has evolved into modern-day online shopping. This was pioneered in the 1990s, with the development of information technology, and more precisely, the Internet [
15].
In South Korea, e-commerce began in the 1980s with credit card mail-order sales. The earliest form of online shopping, such as home shopping through personal computer (PC) communication and cable TV, emerged in the 1990s. The current form of online shopping, using the Internet, developed in the 2000s [
16]. Later, with the advent of smartphones and simple payment services, the growth of the mobile shopping market accelerated [
16].
The shift from offline to online shopping became more rapid during the pandemic. To prevent the spread of COVID-19, the South Korean government implemented one of the strongest social distancing policies in the world, restricting access to certain frequently-visited facilities. As a result, as presented in
Figure 1, sales at departmental stores, supermarkets, and large discount stores decreased for around a year, starting in January 2020, when COVID-19 was first detected. However, sales at convenience stores increased slightly. This shows that due to the pandemic, the site of consumption changed from a large commercial facility to an easily accessible local store near a house that would not be crowded with people.
On the contrary, the size of the online market grew more rapidly during the pandemic, which is supported by considerable data [
17,
18]. According to the Korea Information Society Agency’s survey results [
19,
20,
21], the proportion of online shoppers aged 12 and older showed a moderate increase, accounting for 57.4% in 2016, 59.6% in 2017, 62.0% in 2018, and 64.1% in 2019. However, after COVID-19, the proportion increased sharply to 69.9% in 2020 and reached 73.7% in 2021. Additionally, the average monthly frequency of Internet shopping per person increased from 3.3 times in 2019, to more than 5.0 times from 2020 onwards (
Table 1). In particular, mobile shopping has grown rapidly (
Figure 2).
Older consumers have had a significant impact on the growth of the online market. COVID-19 has encouraged older people who did not previously engage in online shopping to try it [
4]. According to the National Information Society Agency [
19,
20,
21], the Internet shopping usage rates in people’s 50s, 60s, and 70s increased from 44.1% to 67.8%, 20.8% to 41.2%, and 15.4% to 23.0%, respectively, between 2019 and 2021 in South Korea. Moreover, Kim [
22], analyzed credit card big data and confirmed that online consumption increased by more than 17% among those who were in their 60s and older.
The impact of COVID-19 is also evident in the changes to items traded online. Especially concerning daily necessities, strong social distancing policies lead even those consumers who were previously passive towards online shopping to partake in it. As dining at restaurants and purchasing groceries at offline stores became replaced by food delivery services and online grocery shopping, the proportion of groceries and food items in online shopping increased from 35.0% in 2019 to 57.1% in 2021 [
21]. Additionally, specific items that had to be kept fresh, such as livestock, agricultural, and marine products, were purchased online more often than other items [
23,
24].
The increase in online shopping for certain items, such as household goods and groceries, has led to significant changes in the offline physical commercial environment. According to a service industry survey by the National Statistical Office, the volume of business at departmental stores, large discount stores, and supermarkets has decreased, and those of Internet-based and home-shopping sites has increased. Simultaneously, a new type of commercial facility called the “dark store” has emerged.
A “dark store” literally means a store with its lights off. The term comes from the store’s characteristic of actually existing in the real physical world but not being visited by consumers to purchase goods, unlike in traditional physical stores where sellers and consumers conduct face-to-face transactions. Orders and payments for goods are made only online and dark stores store goods for shipment, package them as soon as they are ordered, and deliver them quickly to the destination set by the consumer. As a prototype of the dark store, the concept of a “special offline store” for dealing with online products was introduced by Sainsbury, a British supermarket chain in the early 2000s, which later shut down due to poor business [
25]. Later, in 2009, U.K.-based Tesco first used the term “dark store,” which then spread to France, Russia, and the United States. For instance, in 2020, GORILLAS, a German on-demand grocery delivery company that assures a 10-minute delivery service, was founded and has been growing rapidly, having expanded to 55 European cities in little more than a year. Before COVID-19, large retailers were leaders in South Korea’s offline and online markets. However, during COVID-19, South Korea’s specific commercial environment, the development of online shopping and related technologies, and the pandemic situation increased the online demand for groceries, which consequently placed more importance on fast delivery. This accelerated participation of not only the existing large retailers, but also start-ups, thereby promoting the introduction and growth of dark stores.
Companies operating dark stores in South Korea include established large retailers such as E-Mart, Lotte Mart, and Homeplus, as well as newer and rapidly growing startups such as B-Mart, Coupang Eats Mart, and Curly. Among them, retailers such as E-Mart, Lotte Mart, and Homeplus, which have been operating large offline stores for the past 20 to 30 years, have been operating dark stores in parallel by utilizing the basement spaces of their existing stores in response to the rapid decline in offline customers and the surge in online orders since the COVID-19 pandemic. In contrast, B-Mart, Coupang Eatsmart, and Curly operate solely as dark stores.
Among them, B-Mart is a pioneer in the Korean dark store market. It is a grocery online shopping and delivery service provided by Korea’s leading delivery application, “Delivery Nation,” which was launched in 2010. Since launching the service in November 2019, the number of dark stores in the Seoul metropolitan area has increased to more than 30 within a year. In particular, product sales in 2020 were KRW 218.8 billion, more than four times higher than in 2019, and sales in August 2020 increased by 963.3% year-on-year.
The wayB-Mart works is as follows: picking, packing, and delivery. When an order is placed online, employees in the warehouse (dark store) retrieve the items from shelves, pack them in white bags and place them in a locker at the entrance. A delivery driver who accepted the delivery task moves to the dark store at the designated time and waits briefly. When the packing is complete, a delivery order number is displayed on a monitor. The driver confirms the number, picks up the bags and delivers them to the customer’s home. Orders can be placed 24 hours a day and, in addition to instant delivery, you can also schedule a delivery at a time of your choosing. You can purchase a wide variety of products, from food to basic household items. B-Mart offers about 7,000 items, including over 200 varieties of fruits and vegetables, such as strawberries, grapes, and mangoes.
The main concepts of dark stores like B-Mart are “ultra-small quantities” and “immediate delivery.” B-Mart is an online grocery service that delivers within 30 minutes to an hour, no matter how small the order is; this is termed “quick commerce.” B-Mart is spreading to areas near its customers. In particular, unlike other dark stores, most delivery workers are not employees of B-Mart, but people who work part-time in their free time. As of 2019, only 3,000 of B-Mart’s 17,000 delivery workers were employees of B-Mart; the remaining 14,000 were temporary part-time workers. This labor mobility has also been a driving force behind the rapid growth of B-Mart.
2.2. Possible Changes to the Urban Environment Caused by Dark Stores
A dark store is a retail store that sells goods, but operates on a completely different basis than a traditional brick-and-mortar retail store. In a dark store, consumers do not walk around the store to browse and purchase goods, so there are no facilities for displaying goods or spaces for customer convenience. Shapiro [
11] explains that dark stores are more of a logistics than commercial facility because they are only responsible for storing, packaging, and shipping goods. Nevertheless, dark stores are distinctly different from traditional logistics facilities in some ways. They rely on fast delivery as the key to their success. Unlike conventional online shopping, where it can take a day or more to receive an order, the time between ordering and receiving an item at a dark store is between 30 minutes and an hour. To make this possible, dark stores are located in urban centers, very close to consumers. Therefore, dark stores are perceived as something that has never been done before.
The emergence of new facilities that combine the characteristics of different facilities has implications for the urban environment. For example, the negative impacts of Airbnb, which has characteristics of both housing and accommodation, have been widely discussed, because it essentially places hotels in residential areas. Gurran and Phibbs [
26] note that the influx of tourists into residential neighborhoods can lead to problems such as noise, disturbance, traffic congestion, parking difficulties, litter, and crime; Sheppard and Udell [
27] explain that, to the extent that these problems are concentrated in a community, they can lead to a decrease in property value. Other studies have found that Airbnb can harm the hotel industry [
28,
29] or cause a shortage in residential housing and an increase in housing prices [
30,
31]. Based on these studies, major cities in the United States and Europe have adopted a variety of institutional arrangements to regulate Airbnb [
32].
Similar to Airbnb, dark stores have the potential to create a variety of impacts on the urban environment due to their heterogeneous nature as commercial and logistics facilities. Vehicles that are used to deliver goods can cause congestion in urban centers and increase the risk of accidents for pedestrians. In particular, these negative effects are expected to be stronger when dark stores are located near residential neighborhoods with many narrow side streets.
Because dark stores are, as their name implies, unlit, they are not only aesthetically unpleasant from a landscape perspective, but can also increase the perception of crime on the street by creating a sense of isolation and lack of maintenance. As a result, the areas where they are located may be avoided by pedestrians, which can lead to a decrease in street vitality.
Nevertheless, there is still no institutional means to manage dark stores. Even though they can generate traffic that exceeds infrastructure capacity and adversely affects the pedestrian environment, their impact has not been evaluated during the introduction process. They are also excluded from mandatory closures and business hour restrictions that apply to existing Korean large discount stores and corporate supermarkets, even though they can cause significant damage to small local stores in residential areas.