3.1. Performance of the model and results of base scenario at steady state
The base scenario was derived from the case study, subsequently all results pertain to the case study. Across 330 iterations, steady state was reached around the 310th iteration, based on BULLAGE=1. The SD between the 310th and 330th iterations for AGE =1 was 0.137%, showing that there was minimal variability in the proportions between iterations. The replacement bull (AGE = 1, NM Bin = 9, Arrival Age = 6) had a discounted NPV of $250,951. This was broken down into maintenance cost of $63,600, culling cost of $7,264, income from culling of $532, and income from semen sales of $321,283. Adjusting any input values of a replacement bull would change his NPV and the BullVal$ of the herd, but it would not change the overall ranking of bulls within the herd.
Market prices (Supplemental
Table A1) were established using an empirical Bayes smoothing function. Contrary to intuitive thinking, the NM Bin 10 reflected average market price. We speculate that this may be due to pairing of elite bulls with lower-demand bulls as “blend” packages, where fewer units from elite bulls are sold with greater numbers of units from inexpensive bulls that are more readily available; this would reduce the valuation of genetically elite bulls in our case study analysis. We chose to use semen prices derived in this manner for the case study, despite the aforementioned limitations in data clarity, but future users may have access to more precise pricing data at the individual bull level for specific markets.
3.2. Case study
A total of 396 Holstein bulls collected from April to November 2020 made up the herd.
Table 3 shows the distribution of bulls in each NM bin, with an average of 7.9. With the knowledge that the deciles were established using bulls collected from 2018 to 2020, the company’s herd had a higher NM than previous trimesters or years, a trend that was expected. The genetic trend can be observed in Supplemental
Figure A2, a plot of the herd bulls’ raw NM
$ with their ages in April 2020. As age decreased, NM
$ increased, showing that younger bulls had higher NM, except those that were chosen for specialty markets, like high genetic merit for type conformation.
The average arrival age was 6 month, and average age bin of these bulls at the start of the MC was 5, ranging from 81 in AGE= 1 and 2 in AGE = 15 at
i=1 (
Figure 1). The herd distribution by age at steady state ranged from 16 bulls in AGE=19 to 23 bulls in AGE=1. The drastic difference in herd distribution between
i= 1 and
i=310 demonstrates decisions that cannot be captured due to data limitations.
The percentage of product sold to each market by age is portrayed in supplemental
Figure A1. Market B dominated the market share in young bulls, whereas other markets increased their share as bulls aged. International sales relied more heavily on older, proven bulls. The herd’s BullVal
$ ranged from -
$316,748 to
$497,710. Deviations from mean TSp ranged from -94% to 139% (
Figure 2).
For TSp deviation bins with more than one observation, wide ranges of BullVal$ were realized. As expected, with an increase in TSp, the overall trend of BullVal$ increased. Bulls with high BullVal$ did not have the highest TSp, but most tended to be above the mean.
A previous study showed that TSp forecasts up to 4 months into the future were reliable [
12]. It would be feasible for a company to incorporate TSp forecasts as opposed to deviations from mean TSp, but this would not drastically change the BullVal
$ ranking.
To explore the relationship between NM
$ and BullVal
$,
Figure 3 plots NM bin with BullVal
$. The expected relationship between BullVal
$ increasing with NM bin was not observed across all bins.
In the first 5 NM bins, there was an increase in value, with the lowest BullVal
$ in lowest NM bins. However, there was a decrease in average BullVal
$ from NM bin 6 to 10. A possible explanation for this decrease is that higher NM bins have younger bulls, with Age Start mean of 2.26 for NM bin 10; very little production data was available for these bulls, so a TSp deviation might not be an accurate portrait of the bull’s lifetime potential. For NM bin 10, TSp deviation was 3.55±41.58% and NM bins 7 and 8 had TSp deviations below mean (
Table 3). Young bulls beginning the production process have varying performance, as they are new to the collection process and have yet to reach maturity. Other possible reasons why the average BullVal
$ was lower than expected for higher NM
$ bulls are reservations of elite bulls for contract matings, or package deals where high value bulls’ units are sold in limited quantities with large quantities of lower NM
$ bulls’ units. The first example highlights rare cases which elite bulls’ semen may not be immediately available for sale, or if a sale is allowed, a contract is bound to the offspring, which would skew the price of units. The latter, more probable, reason would lead to skewed blended prices within sales records, driving down the apparent market price for elite bulls. The sales data provided assigned a blended price across the whole order, so the high-valued units were recorded at a lower price, heavily influenced by the mass lower-priced units. To establish market prices, empirical Bayes smoothing function was used in attempt to smooth outliers and blended prices. With so few records of elite bull unit sales, the smoothing function set the market prices to average, which decreased elite bulls’ values. If actual bull-level sales data was attainable, one would expect a bull of higher NM
$ to have a higher BullVal
$, as long as his TSp was above average. TSp and NM
$ contribute to BullVal
$, but there are also other intangible factors, such as market distribution and pricing, that contribute to a bull’s potential net revenue.
BullVal
$ would be a beneficial tool in culling decisions as well as determining early on if a bull would be worth adding to the herd (if his predicted TSp and NM
$ would jointly be beneficial in a profitable market).
Figure 4 shows the number of bulls per each
$50,000 BullVal
$ bin added, involuntarily culled, and voluntarily culled between the August and December 2020 trimesters. Logistically, we would like to see bulls added to the herd with positive BullVal
$ bins and conversely, culled bulls with negative BullVal
$; however, this did not hold true with the case study herd. Out of the 20 new bulls added to the collection herd, all bulls had negative BullVal
$. Out of 41 voluntary-culled bulls, 17 (41%) bulls had a BullVal
$ below
$0.
This model and case study had limitations and challenges. First, the sales data available for this study were average sales prices for orders, which could contain multiple bulls, all averaging to the same price. This does not accurately portray the actual sales price of a bull semen. Moreover, a company may sacrifice on sales price to foster a budding relationship with a new market, undervaluing bulls and losing present revenue for (hopeful) future gain. Additional business relationships, contracts, and government regulations, among other constraints are not considered in this study, but would play significant roles in pricing and market distribution. Lastly, the adoption of an objective tool can be a challenge when competing interests exist. It would be beneficial for the tool to be modified or updated to reflect market changes and bull herd demographics.
The authors suggest that this tool would be most beneficial in culling decisions when tied into the product allocation and collection scheduling process. Bulls with negative BullVal$ should be culled before high BullVal$ bulls (barring any health issues), to make way for more profitable replacements. An example of how this may fit into a collection scheduling process is in a situation where collection spots are limited, we would prioritize higher BullVal$ bulls for those spots. A similar case can be made with product allocation: assigning higher BullVal$ bulls to markets would capitalize on the potential net revenue. Again, this model would need to be updated routinely (2-3 times/year) to reflect the current bull population and market characteristics.