2.2. The Evolution of Heat-escape Tourism Supply
Summer resorts are always an important motivation for summer travel. Essentially, escaping summer heat is the result of human beings adapting to the natural environment at all times. From the Lishan Palace, a place to escape the heat and enjoy some coolness in summer, to the construction of Chengde Mountain Resort and the Summer Palace in Beijing during the Qing Dynasty, summer vacation was enjoyed by emperors, royalty, and nobles of all dynasties, and it has become the main type of vacation for the upper class. People of all classes would stay in the mountain temple to survive the scorching heat. In modern times, foreign missionaries and entrepreneurs built villas on Lushan Mountain, created the Kikungshan resort, etc., each attempting to escape the heat, introducing to China the culture of leisure and vacation found in other regions and developed countries, and creating a heat-escape vacation in both the business community and in society to a certain extent [
28]. With the continuous increase in national income, under the cloud of global warming, summer resorts have become an important motivation for summer travel, and heat-escape tourism products are constantly changing with and seeking new development opportunities.
1) Traditional Heat-escape
Heat-escape vacations have existed in China since ancient times. An ancient saying goes, “Escape the cold in winter and the heat in summer.” There were two traditional ways to escape the heat: a) Heat-escape Gardens. Ancient gardens can be regarded as a prototype of tourist resorts, as they were often used as places for ancient emperors to escape the heat and deal with government affairs in summer. Chengde Mountain Resort is the largest surviving ancient imperial palace in China, a classical royal garden where the emperors of the Qing Dynasty escaped heat. During the intense heat of summer, the wealthy chose to build villas in the mountains with lush forests for temporary residence. In addition, private gardens, such as those in the south of the Yangtze River, were often places for feasting one’s friends. b) Heat-Escapes in the Mountain Temples.The construction of villas is costly and laborious, and heat-escapers also chose to sojourn in mountain temples, particularly during the Tang Dynasty. On Qixia Mountain in Nanjing and Putuo Mountain in Hangzhou, visitors could take advantage of the shade of the tower to cool off, or climb to the top of the tower to bathe in the breeze.
2)Modern Heat-escapes
She Guitang, a tourism expert in the Republic of China, focuses on summer resorts from the perspective of tourism research. He proposes that the modern Chinese tourism industry began with the development of summer resorts by Westerners, and the prosperity of Chinese tourist areas in modern China originated from Western people’s heat-escaping vacations. There are two main types of summer resorts in modern China, mountain and seaside, mainly distributed in the middle and lower reaches of the Yangtze River and in North China. The northern plains of China are hot and dry in summer, so summer recuperation is mostly located at the seashore, in Beidaihe, Qingdao, Yantai, and Weihaiwei. Southern China is sweltering, so most summer retreats are in the mountains, such as the middle and lower reaches of the Yangtze River, including Lushan Mountain, Mogan Mountain, and Kikungshan.
3)Contemporary Heat-escape Tourism
In recent years, heat-escape tourism has been proposed as an industry and has received considerable attention. With the rapid economic development and consumption upgrade, coupled with global warming, heat-escape tourism has become a new fashion pursuit and a rigid demand for people. In the context of the national strategy of comprehensive tourism, quality tourism, and the integration of culture and tourism, contemporary heat escapes offer a huge innovation development opportunity and development space. New types of heat-escape tourism products have become popular; besides mountain, forest, and waterfront heat escapes, there are now canyon, rural, and other forms of heat escape, represented by four major sectors: sub-altitude–plateau type in the southwest, forest–wetland type in the northeast, coastal–beach type around the Bohai Sea, and mountain plains–grassland type in the northwest. There seems to be an evolutionary path of “mountain–waterfront–comprehensive” in the development of heat-escape tourism (
Figure 1).
a) Mountain Heat-escapes: 1980s
Mountain heat escapes for leisure have a long history. Originally, before the Opium Wars, their main purpose was to live in seclusion, and to visit the mountains and temples. In the 1800s until the founding of the People’s Republic of China, there were famous summer resorts such as Lushan Mountain in Jiangxi province, Kikungshan in Henan province, and Mogan Mountain in Zhejiang province, etc., and based traditional mountain tours, gorgeous villas and other architectural landscapes were added to expand heat-escape activities. Since the founding of the People’s Republic of China there has been the mass leisure and vacation stage, with modern urbanites pursuing rehabilitation and recuperation, fitness and leisure, and sightseeing. Mountain heat-escape developed vigorously after the Reform and Opening Up, and began to decline after the 1990s. The rise of air conditioning, the competition of scenic spots, and new tourist resorts contribute to the decline in mountain heat-escape resorts [
29].
b) Waterfront Vacations: 1990s
Waterfront tourism destinations are relatively traditional heat-escape resorts, relying on the water environment, including seashores, lakes, rivers, and islands. In the Late Qing Dynasty and Republican China, Western culture spread to China, and seashore resorts began to emerge, such as the Beidaihe Beach Resort in Hebei province. Waterfront tourism has gone through three stages of growth: medical treatment and health recuperation; entertainment and amusement; and complete vacations.From 1992 to 1995, the State Council of the People’s Republic of China approved the establishment of twelve national tourist resorts in China. Tourist resorts have become an important concept in the development of the Chinese tourism industry since the 1990s. This is a turning point for the comprehensive development of Chinese tourism products from sightseeing-only to a combination of sightseeing and vacation products. Waterfront vacations have ushered in an era of great development.
c) Artificial Eater Leisure: 2000s
Water cultural activities in China can be divided into four stages. First came the swimming pool. The second stage began with the wading pool or the swimming pool/wading pool combination. Then, in the mid-1980s, China began to build some small water playgrounds, including waves, circulation pools, and slides. At this stage, there were few different types of amusement facilities, they had a small investment scale, and simple planning and design—the prototype of the water park. From the late 1980s to the early 1990s, China began to build medium-sized water parks. In this third stage, the area and investment scale increased significantly, the amusement park projects became more expensive and lucrative, scale and design were emphasized, and environmental art design was integrated. In addition, the water park moved from outdoors to indoors. The fourth stage is large and massive water parks from the early 1990s to 2000. The water park is no longer a single entity, but part of the urban landscape, with amusements, attractions, and environmental art, organically integrated into the modern, massive theme park.
d) Heat-escape Cities: 2010s
China has formed the world’s largest heat-escape tourism market, with tourists crowding out major domestic heat-escape destinations—especially tourism resort cities with good weather conditions and low temperatures. In the past, domestic tourism was dominated by the “scenic spot tourism” model. With the advent of the national tourism era, it is imperative to transform scenic spot tourism into comprehensive tourism [
30]. Both supply and demand are booming. The globalization trend of heat-escape tourism is obvious. Heat-escape tourism will continue to promote the development of comprehensive tourism.