1. Introduction

2. Literature Review

3. Materials and Methods

3.3. Methods

3.3.1. Construct a Judgment Matrix

A hierarchical structure model is constructed based on the SWOT analysis results to provide an indicator hierarchical framework for AHP analysis. On this basis, this study employs the expert consultation method to assign values to each criterion layer and the internal indicators of the criterion layer using the "pairwise comparison" method, evaluate the relative importance between indicators, and weigh the assignment of each indicator by all experts to obtain the average score. Firstly, set the index of the construction matrix to a_ij, and its value is obtained through the average ratio,

a_ij = a_i/a_j,

(1)

In the formula, a_i is the average score of indicator i, and a_j is the average score of indicator j. The comparison result is transformed into a pairwise comparison judgment matrix A.

3.3.2. Solve the Judgment Matrix

This study uses the sum-product method to solve the judgment matrix. First, each column of the judgment matrix is normalized,

Secondly, add the column-normalized judgment matrices by rows,

Then, normalize the vector treatment.

Finally, calculate the maximum characteristic root λ_max of the judgment matrix, that is

In the formula, (AW)_i represents the i-_th element of vector AW.

3.3.3. Consistency Test

Since calculation errors in the regularization process will subtly impact the consistency, we must test the consistency. To calculate the consistency index CI of the judgment matrix,

CI = (λ_max-n)/(n-1),

(7)

In the formula, λ_max is the most significant characteristic root, and n is the order of the judgment matrix. According to the assignment table of the consistency index RI of the judgment matrix, CR is calculated with the formula

CR = CI/RI,

(8)

CR is the random consistency ratio of the judgment matrix, CI is the consistency index of the judgment matrix, and RI is the average random consistency index of the judgment matrix. If CR <0.1, it means the consistency test is passed, and if CR>0.1, it means that the matrix needs further modification until satisfactory consistency is achieved.

3.3.4. Determine the Weight

Based on the judgment matrix that passed the consistency test, the importance of each layer's indicators relative to the previous layer's indicators is obtained. Then, the weight of each criterion layer is combined with the weight of the internal indicators of the criterion layer to obtain the priority scores of all indicators and the hierarchical Consistency check of the overall ranking.

3.3.5. Four-Quadrant Coordinate Method

The four-quadrant coordinate method determined the strategic goals for the sustainable development of Chongqing Tea Mountain and Bamboo Forest National Forest Park wellness tourism. The development strategy and intensity are determined mainly by calculating the center of gravity coordinates of the strategic map and the azimuth angle and intensity coefficient of the center of gravity point. Then, the sustainable development path of forest wellness is discussed. Analyze the weight results using the SWOT-AHP model to identify strengths, weaknesses, opportunities, and threats. The total strength of advantages is

S = ΣS_i/n_s,

(9)

Overall disadvantage is

W = ΣW_i/n_w,

(10)

The total opportunity advantage is

O = ΣOi/no,

(11)

The total threat is

T = ΣT_i/n_t,

(12)

In the formula, n_s, n_w, n_o, and n_t represent the total number of advantages, disadvantages, opportunities, and threats. S_i, W_i, O_i, and T_i represent each factor's i-_th strengths, weaknesses, opportunities, and threats.

Secondly, the four variables of advantages, disadvantages, opportunities, and threats are used as semi-axes to establish a four-quadrant coordinate system. The total strength of advantages, the strength of total weaknesses, the strength of total opportunities, and the strength of total threats are positioned as point coordinates. The connecting lines form a strategic quadrilateral, and based on this, the strategic center of gravity coordinates of the strategic quadrilateral, the strategic azimuth angle, and the strategy's positive intensity, negative intensity, and intensity coefficient are calculated. Finally, the specific strategic plan and its intensity are determined. The strategic focus coordinates are

P(x,y) = (Σx_i/4, Σy_i/4),

(13)

The strategic azimuth is

θ= arctan(y/x)(0≤θ≤2π),

(14)

The strategic positive intensity is

U = S×O,

(15)

The strategic negative intensity is

V = W×T,

(16)

The strategic intensity coefficient is

ρ= U/(U+V),

(17)

3.3.6. QSPM Analysis Method

The establishment of QSPM for the sustainable development of wellness tourism in Chongqing City is divided into five steps. Step 1, based on the IFE matrix and EFE matrix information, analyzes the internal superior resources, critical external opportunities, and challenge factors and their weights for the sustainable development of wellness tourism in Chongqing City in the second left column of the QSPM. Step 2, based on the alternative strategies derived from the SWOT matrix of sustainable development of wellness tourism in Chongqing City, places these strategies in the top row of the QSPM model table. Step 3, the numerical value represents the attractiveness score of the strategy (attractiveness scores (AS)). Strategic attractiveness scores use expert scoring methods to express the relative attractiveness of each factor to each model. The rating range and standard of attractiveness are 1 to 4, respectively, representing the degree of attractiveness, specifically unattractive (1 point), particular attractiveness (2 points), reasonably attractive (3 points), and very attractive (4 points). Step 4, calculate the total attractiveness scores (TAS). The total attractiveness score TAS is equal to the weight of the internal advantageous resources and external development opportunities and challenges that influence the sustainable development of Chongqing's wellness tourism multiplied by the attractiveness score. The total attractiveness score represents the intensity of strategic attractiveness. Step 5, calculates the total attractiveness scores (STAS), indicating the results of strategic selection and the combined attractiveness calculation ranking.

3.4. Model Construction

Combined with field survey data concerning China's "National Wellness Tourism Demonstration Base Standards" (LB/T051-2016) and the experience of developing forest wellness tourism in other regions, following scientific, systematic, practical, and dynamic principles of sustainability, an index system of sustainable development factors of forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest national forest park was constructed. A questionnaire using the index system in Table 1 as the content and a questionnaire survey were conducted among scenic area staff, tourists, and scholars to screen out the main strategic factors affecting the sustainable development of forest wellness tourism in Chongqing Tea Mountain and bamboo forest national forest park. The influence degree of each indicator in the questionnaire, such as the advantage factor, is assigned. The five levels are no advantage, slight advantage, average advantage, considerable advantage, and huge advantage.

The corresponding scores are 1, 2, 3, 4 and 5 points. A total of 400 questionnaires were distributed, and 356 were effectively collected. Finally, based on the questionnaire survey results, the average score of each indicator is calculated, and the leading indicators are determined according to the score.

Table 2. T The index system of sustainable development factors.

Table 2. T The index system of sustainable development factors.

Indicator N.	Average Score	Main Indicator	Indicator N.	Average Score	Main Indicator
S1 S2 S3 S4 S5 S6 S7 S8	3.94	Yes	W1	3.79	Yes
	3.81	Yes	W2	2.69	No
	3.68 4.0.4 2.04 2.93 2.15 2.86	Yes Yes No No No No	W3 W4 W5 W6 W7 W8	3.59 3.87 3.49 2.47 2.80 2.32	Yes Yes Yes No No No
O1 O2 O3 O4 O5	3.81	Yes	T1	4.20	Yes
	3.68 3.55 2.58 3.94	Yes Yes No Yes	T2 T3 T4 T5	2.49 4.03 3.87 2.64	No Yes Yes No

4. Results

4.1. SWOT Factor Analysis

Based on the finalized leading indicators, a SWOT analysis model was constructed, as shown in Figure 1, and its indicators were qualitatively analyzed.

4.1.1. Strength

Rich biological resources. Chongqing Tea Mountain and Bamboo Forest national forest park is located at the Jishan Mountains' anticline. The mountain is narrow and long, shaped like a soaring dragon. The highest peak- Bodaoling, is 1,025 meters above sea level, and the lowest point- Luojiaheba, is 227 meters above sea level. The geological structure belongs to the Yongchuan broom-shaped fold bundle of the East Sichuan fold belt, the third subsidence zone of the Neocathaysian system. Cold sandy yellow soil is widely spread on the mountain, and the surface is primarily light gray or gray limestone. The top of the mountain is gentle, and the soil is deep, suitable for the growth of tea trees and bamboo. The vegetation type of Chongqing Tea Mountain and Bamboo Forest national forest park is subtropical evergreen broad-leaved forest. The forest coverage rate in the scenic area is 97%.

Bamboo and tea trees are mainly distributed. The top of the mountain is sparse shrubs and grass meadows. There are more than 30 species of tea trees in the scenic area, which are rich in famous teas such as "Yongchuan Xiuya," "Yudu Hao Tea," and "Yuzhou Maofeng." There are more than ten precious bamboo species, such as moso bamboo, Ci bamboo, bitter bamboo, and white oleander. Varieties include human-faced bamboo, animal bamboo, flowered bamboo, etc. Chongqing Tea Mountain and Bamboo Forest national forest park have many wildlife resources. There are 39 species of birds in 23 families, 16 species of mammals in 9 families, 258 species of insects, and more than 30 species of butterflies. The protected animals include macaques, black bears, yellow-throated martens, big civets, small civets, otters, golden cats, etc.

Excellent climate and environment. Chongqing Tea Mountain and Bamboo Forest national forest park is located in a humid subtropical climate zone with a mild climate, four distinct seasons, abundant rainfall throughout the year, a long frost-free period, little sunshine, and high humidity. The average annual temperature is 14 degrees Celsius, the average annual snow cover is one week, the average annual rainfall is 1042.2 mm, the average sunshine is 1298.5 hours, and the average annual frost-free period is 317 days. The atmospheric environment in the park reaches China's national standard, with an oxygen ion content of 30,000 to 50,000 per cubic centimeter. The average annual air quality rate reaches 97.6%, making it an ideal natural oxygen bar.

Diverse tourism resources. The natural landscape in the national forest park is superior and has the "natural oxygen bar" reputation. The National Forest Park has long focused on developing forest tourism, including Bodaoling, the highest peak in western Chongqing, historical monuments Zhu De Tea House and Tianzi Palace ruins, and the filming location for the House of Flying Daggers movie. There are six A-level scenic spots in Yongchuan District, including three A-level scenic spots and two A-level scenic spots, initially forming a regional cluster of high-quality A-level scenic spots.

Table 3. The index system of sustainable development factors.

Table 3. The index system of sustainable development factors.

Scenic Spot Name	Quality Level	Scenic Spot Type	Opening Time
Chongqing LocalJoy Resort Theme Park	AAAA	Animal/theme amusement park	Every day 9:00-17:30
Chongqing Tea Mountain and Bamboo Forest	AAAA	Forest/Grassland	Every day 9:00-17:30
Chongqing Stalagmite Mountain Scenic Area Chongqing Yongchuan Taohuayuan Tourist Resort Chongqing Yongchuan Songgai Ancient Town Chongqing Yongchuan Museum	AAAA AAA AAA AAA	Natural scenery Leisure vacation Characteristic neighborhood Cultural Museum	Every day 9:00-17:30 Every day 9:00-17:30 Every day 9:00-17:30 9:00-17:30 (Closed every Monday)

Unique traffic location. Chengdu and Chongqing are highly complementary economically. Chengdu City has apparent advantages in science and technology, finance, commerce, culture, and education, and it plays an essential role in radiating and driving the small and medium-sized cities in the Chengdu Plain area. Chongqing city has a strong manufacturing foundation and a high industrial level. It is also a transportation hub and trade port in the southwest. It can connect with the Wuhan urban agglomeration to the east, and going south through the southwest sea passage, it connected to the Nan Ning, Gui Yang, and Kun Ming economic zones. Therefore, Chongqing and Chengdu have become hubs connecting southwestern China to central and southern China. In terms of expressways, three expressways will be completed and opened to traffic in 2024. Construction of the Yongchuan-Zigong and Yongchuan-Dazu Expressways (Chongqing Section) has started. The Construction of the Chongqing Central City to Yongchuan Express Logistics Channel and the Yongchuan City to Gangqiao Express Logistics Channel has started.

Regarding railways, the Yongchuan section of the Chongqing-Kunming high-speed railway will open to traffic in 2025. The urban railway line from the central city to Yongchuan is being planned. Six projects, including the Chongqing-Zigong (Leshan) intercity railway, the Chongqing-Bijie intercity railway, the second railway ring line, the Chengdu-Chongqing railway capacity expansion Yongchuan section, the Chongqing-Yibin railway, and the Chongqing-Luyi intercity railway, have been included in the 2035 mid- to long-term plan. Regarding air and shipping channels, the second airport planned to be built in Chongqing is only more than 10 kilometers from the central city of Yongchuan. Port of Songgai in Yongchuan District is located on the northern bank of the Yangtze River at the southernmost tip of Yongchuan District and has now opened direct international shipping.

4.1.2. Weakness

Shortage of professional talents. Forest wellness is a diversified industry integrating rehabilitation, ecology, medicine, and healthcare. It requires comprehensive talents integrating management and technology, such as forest wellness practitioners, forest wellness technicians, and forest commentators. However, due to the limited economy in the tourism industry, it isn't easy to introduce talents from outside. At the same time, personnel in the region lack standard technical training, and there is a shortage of professional and technical personnel.

Infrastructure is backward. Compared with similar tourist attractions in other places, its infrastructure construction is still lagging, and it is challenging to meet the expanding market demand. It was mainly highlighted in wellness facilities, transportation infrastructure, and accommodation facilities. Currently, Yongchuan district can still provide conventional medical and wellness facilities, but there are problems such as limited quantity and insufficient technology. A three-dimensional transportation network with highways, railways, aviation, and water transportation as the core within the territory has initially taken shape. However, the density and mileage of highways make it challenging to meet the needs of tourists for "fast travel and slow travel." Accommodation facilities are limited and insufficient, making it hard to find accommodation during holidays.

The operating mechanism is backward. According to an analysis of relevant literature on the current development status of forest wellness tourism, although Yongchuan publicity has made use of technologies such as the internet and new media, the promotion form lacks multi-channel and multi-perspective publicity methods compared with Chengdu, Zhangjiajie, and other regions. Use internet technology to attract tourists, mainly from surrounding areas.

Insufficient publicity. Forest wellness tourism relies on forests to effectively integrate the tourism and healthcare industries. It is necessary to find their common points. Combined with the actual needs of tourists, create unique tourism health projects. However, judging from the current development status of the Yongchuan forest wellness tourism industry, the connection between the tourism industry and the wellness industry is not close enough. The two are relatively independent, have limited integration, and lack outstanding industrial characteristics.

4.1.3. Opportunity

Strong policy support. The State Forestry and Grassland Administration issued the "Opinions on Promoting the Development of the Forest Recreation Industry." The opinions pointed out that the development of the forest wellness industry must adhere to the five basic principles of ecological optimization, adapting measures to local conditions, scientific development, innovation leadership, and market leadership. They clarified the main tasks of vigorously developing the forest wellness industry. At the local level, the Yongchuan district government issued the Rural Tourism Development Plan (2020-2030), which focused on creating forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest national forest park.

The market prospect is broad. The population's aging and severe environmental pollution problems have intensified people's medical and healthcare demands. People's health awareness continues to improve, and the wellness tourism industry is booming. As a tourist city in Chongqing, Yongchuan district's tourist arrivals and income have increased in the past ten years. According to the recent years "Yongchuan District Statistical Yearbook," tourist reception and income have steadily grown.

Tourism Industry transformation and upgrading. The traditional sightseeing model of simply enjoying the scenery cannot meet the needs of tourists at this stage. Tourists prefer experiential, leisure, and wellness tourism. Wellness tourism is quality tourism that integrates sports, leisure, healthcare, and elderly care. It is the key to the transformation and development of tourism under the new standard development. Yong Chuan district can use its environmental, selenium-rich environment, and traditional Chinese medicine advantages to create more distinctive wellness tourism products and promote the transformation and upgrading of the regional wellness tourism industry.

Changes in consumption concepts. Price is one of the factors consumers consider when choosing travel products. However, when tourists make travel consumption decisions, their inner preferences and needs are far more important than the impact of price.

4.1.4. Threaten

Peripheral competitive pressure. The unique geographical structure gives Chongqing rich forest wellness resources. There are 27 national forest parks in Chongqing, and they have enormous potential to develop the forest wellness industry. Secondly, Sichuan, Guizhou, Yunnan, and other places have significantly better human and natural resources than Chongqing. Guizhou has completed preparing the forest wellness plan and has established over 100 forest wellness bases. Many places already have specific forest brand effects. Sichuan Province promulgated the "Sichuan Forest Wellness and Nutrition Foundation" and "Land Construction Standards" and built the first forest wellness e-commerce platform. In addition, Chengdu City in Sichuan Province is a famous tourist city in China, and its infrastructure, talent training, and market demand far exceed that of Chongqing City.

Investment and financing difficulties. Disadvantages such as weak infrastructure, lack of professional talents, and backward publicity mechanisms have resulted in its low visibility, weak appeal, and limited customer base. At the same time, the development of forest wellness tourism projects is an industry with a long cycle, weak results, and slow returns. Coupled with numerous uncertain factors, investment and financing are more complex than in other regions with muscular economic strength.

Diverse tourism needs. The diverse demand for wellness tourism has brought market opportunities to the forest wellness tourism industry. However, as the demand for wellness is getting higher and higher, traditional and straightforward sightseeing-style tourism can no longer meet the needs of tourists. It has natural physiological and medical functions. Forest wellness tourism caters more to the needs of the public, allowing people to experience the joy of life and achieve the purpose of education and self-cultivation. It is necessary to segment the tourism market according to wellness needs, improve existing wellness tourism projects, and meet the needs of different consumer groups.

Based on the SWOT analysis of the sustainable development of forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest, it is clear that the current stage of developing forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest has its internal advantages and disadvantages, as well as opportunities and threats from the outside. It is a complex situation in which advantages and disadvantages coexist, and opportunities and threats coexist.

4.2. Hierarchical Model Analysis

4.2.1. Construction of Evaluation Index System

There is an evaluation system for sustainable development based on the internal and external factors influencing the sustainable development of Chongqing tea mountain and bamboo forest wellness tourism. It combines the SWOT analysis factors in pairs to determine the corresponding sustainable development strategy．

Construct a judgment matrix to determine system weights. According to Figure 2, the importance of the criterion layer and each indicator layer is judged respectively. Questionnaires were sent to experts and scholars in ecology, tourism, forestry, agriculture, and other related fields through email and on-site consultation.

Table 4. Judgment matrix and consistency check at each project level

Table 4. Judgment matrix and consistency check at each project level

Twenty-eight questionnaires were distributed, and 23 were recovered, with an effective rate of 82%. The questionnaire adopts the "pairwise comparison" method, constructs a judgment matrix according to formula (2), and calculates the corresponding weight of each indicator. Refer to formulas (6) and (8) to calculate the maximum eigenvalue and consistency ratio and check whether the indicators at each level pass the consistency test based on whether the CR value is less than 0.1.

Determine portfolio weights and weighted scores. The weight within the group represents the importance of each indicator in the indicator layer to which it belongs, so it is of great significance to calculate the relative importance of each indicator to the overall goal. The adequate response degree of the forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest national forest park to each indicator is scored, and the value is between ±5 and ±1. The sensitivity decreases with the score and is divided into extremely sensitive, relatively sensitive, sensitive, and mild. There are five levels of sensitivity and insensitivity, with positive values assigned to strengths and opportunities and negative values assigned to disadvantages and threats. Finally, the weighted score of each indicator is determined by multiplying the weight of each indicator combination and the corresponding score. The greater the absolute value, the greater the value. The greater the intensity, as shown in Table 5.

According to the analysis of the weight results of the SWOT-AHP model, it is concluded that the strength > Opportunity> weakness > threaten the sustainable development of wellness tourism in Chongqing Tea Mountain and Bamboo Forest National Forest Park. The internal strengths outweigh its weaknesses, especially the superior climate environment and rich biological resources within the territory, which provide innate conditions for the development of forest wellness tourism. The weakness is mainly reflected in the infrastructure and professional talents. The necessary supporting facilities such as medical care, leisure and entertainment, sports fitness, catering, and accommodation are incomplete, the loss of professional talents is profound, and the training intensity is insufficient. It is necessary to continuously strengthen the Construction of supporting facilities while focusing on talent training and building a professional team. From an external perspective, the expanding demand in the wellness market is a powerful driving force for the sustainable development of forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest National Forest Park. Policies are its basic guarantee. Relevant policies should be further implemented and guided by preferential policies, top-level design combined with market expansion opportunities, reasonable planning, and implementation. Difficulties in investment and financing are the biggest threat to the development of forest wellness tourism in national forest parks. Policies should be relaxed, financing channels should be expanded, and characteristic industries should be built based on advantages to enhance competitiveness, cater to diverse needs, and achieve sustainable development.

4.2.2. Development Strategy Analysis by QSPM

Regarding strengths and weaknesses analyzed by SWOT, identified the internal factor estimate matrix (IFEM), and opportunities and threats analyzed by SWOT, identified the external factor estimate matrix (EFEM). Based on the weight results of the hierarchical model, the total strengths, weaknesses, opportunities, and threats are obtained as follows: total strength is S = 1.026425, total strength is W = -1.001425, total opportunity strength is O = 1.02765, total threat intensity is T=-0.81255. A four-quadrant coordinate system is constructed with strengths, weaknesses, opportunities, and threats as semi-axis variables. The total strength, weakness, Opportunity, and threat are positioned in the four-quadrant coordinate system and connected in sequence to form a strategic evaluation matrix, as shown in Figure 3. The center of gravity coordinates of the strategic evaluation matrix diagram P (x, y) = P (0.01, 0.0538) are obtained from formula (13). The strategic type azimuth angle θ= 15° is determined from the coordinates of point P.

Based on the evaluation above matrix of internal and external factors, this study constructed a qualitative analysis SWOT matrix of Chongqing Tea Mountain and Bamboo Forest National Forest Park wellness tourism competitiveness strategy. It formed four competitive strategies: SO, WO, ST, and WT. SO strategy is an aggressive combination of strengths (S) and opportunities (O), and WO strategy is a reversal combination of weaknesses (W) and opportunities (O). ST strategy is a combination of strengths (S) and threats (T) and resistance combination, and WT strategy is a defensive combination formed by disadvantages (W) and threats (T). The four competitive strategies construct four strategic plans, respectively.

Based on determining the position of the center of gravity coordinate P of the strategic matrix, analyzing the strategic intensity coefficient helps determine its development strategy. First of all, strategic intensity can be divided into positive and negative strategic intensity. The influencing factors of positive strategic intensity are internal strength and external Opportunity, while negative strategic intensity is affected by internal weakness and external threats. The following calculations were made based on the weighted scores of each factor for the sustainable development of forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest National Forest Park. The positive strategic intensity U=1.0548, the negative strategic intensity V=0.8137, and finally, the strategic intensity coefficient ρ=0.5645 is obtained through formula (17). The value range of ρ is between 0 and 1. The larger the value of ρ, the greater the implementation intensity of the strategy type.

According to the coordinates of the center of gravity and the range of the azimuth angle of θ, it is determined that forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest national forest park is a vital industry and should adopt a competitive, sustainable development strategy. Further, based on the strategic intensity coefficient ρ= 0.5645, it is concluded that the sustainable development of forest wellness tourism in Chongqing Tea Mountain and Bamboo Forest national forest park should actively adopt a competitive development strategy to enhance industrial advantages, achieve sustainable development of tourism, and drive regional connections industrial development.

As shown in Figure 3, the center of gravity of the SWOT strategic quadrilateral for the sustainable development of Chongqing wellness tourism falls in the first quadrant of the coordinate axis, that is, the area composed of advantages (S) and opportunities (O), which shows that the development of Chongqing forest wellness tourism has relatively great potential. With good internal and external advantages, the SO strategy, composed of advantages (S) and opportunities (O), is currently the best development strategy. The SO strategy aims to seize opportunities and leverage advantages and includes four alternative plans: ① Demand leadership to expand the market for new technologies and products. ② Policy first to ensure the unique design and accelerated implementation. ③ Join forces to deepen high-level industrial research cooperation. ④ Service escort, encourage, and standardize intermediary services. The priority of these four solutions needs to be determined using the QSPM matrix.

Using the four SO strategy alternatives as horizontal indicators and the four elements of the SWOT model as vertical indicators, this study constructed a QSPM matrix for the sustainable development competitive strategy of wellness tourism in Chongqing Tea Mountain and Bamboo Forest National Forest Park (as shown in Table 6). Among them, SO1-SO3 refers to the four alternatives of the SO strategy. S1-S4 corresponds to the four characteristic indicators of strengths (S), W1-W4 corresponds to the four characteristic indicators of disadvantages (W), O1-O4 corresponds to the four characteristic indicators of opportunities (O), and T1-T3 corresponds to 3 characteristic indicators of threat (T). ES represents the evaluation score of each characteristic indicator obtained through the expert consultation method, assuming that under the simulated implementation of the corresponding alternative (one of SO1 - SO3), the simulation implementation effect is estimated and evaluated according to the SWOT model. TES is the weighted score of each feature index score ES and its weight coefficient.

Table 6. Swot matrix analysis

Table 6. Swot matrix analysis

According to the analysis results in Table 7, the total scores of SO1, SO2, and SO3 alternatives are 2.80385, 2.86073, and 2.81294, respectively. Therefore, the priority order of the three alternative strategic plans is SO2 > SO1 > SO3, indicating that the implementation plan for the sustainable development competition strategy of Chongqing Tea Mountain and Bamboo Forest National Forest Park wellness tourism can prioritize demand leadership, policy driving, and service mechanism protection in order. In addition, the gap between demand-led (SO2) and policy guidance (SO1) is small, and both are given priority consideration based on priority.

5. Discussion

6. Conclusions

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