1. Introduction
The provision of safe and easily accessible water plays a crucial role in safeguarding public health [
1]. Many countries have implemented measures to ensure the supply of clean and safe drinking water via tap water systems that meet basic drinking standards [
2]. Nevertheless, in recent decades, there has been a noticeable increase in the global consumption of bottled water, particularly in developed countries, despite the fact that tap water is safe for direct consumption [
3]. Bottled water consumption is mainly attributed to factors like safety and health, taste, convenience, marketing features and lifestyle choices [
4,
5,
6,
7,
8,
9,
10]. The perception that bottled water is a healthier and safer option than other water sources like tap water has significantly impacted consumption patterns [
4,
5,
6,
10,
11,
12,
13,
14,
15]. However, there exists a source of bias centered around people’s perception impacting these consumption trends [
16,
17], and the factual basis of this perception should be understood to make informed choices about water consumption at community and national levels, with a keen focus on their public and environmental health implications.
In most high-income countries, the provision of tap water is highly regulated and quality parameters are publicly disclosed to spread awareness on the safety of tap water [
13,
14,
18,
19]. On the other hand, in most low- and middle-income countries (LMIC) these water quality and safety specifications are not shared, leading to their populations, especially the younger generations resorting to bottled water as a more trusted source [
17,
20,
21].
As for the affluent, yet naturally water scarce, Gulf Cooperation Council (GCC) countries, heavy reliance on seawater desalination exists [
22]. Organoleptic parameters and physiochemical properties in the desalinated sea water have led to an increased dependency on plastic bottled water consumption in the region [
22,
23].
In the State of Qatar, the Qatar General Water and Electricity Corporation, known as KAHRAMAA, provides drinking water through desalination of seawater. KAHRAMAA developed its own drinking water quality requirements and conditions, in line with international World Health Organization (WHO) guidelines ensuring availability of safe and organoleptic pleasing water. KAHRAMAA collects more than 12,000 water samples from approximately 700 sampling points yearly, providing confidence in the safety and drinkability of municipal tap water [
24]. According to a study conducted by Qatar Environment and Energy Research Institute (QEERI) in 2015, a total of 113 tap water samples and 62 bottled water samples were collected and tested. The findings revealed that tap water in Qatar meets the standards established by both the WHO and US Environmental Protection Agency (EPA) [
25]. However, despite the availability and assurances of safe tap water, there is still a significant consumption of bottled water in the country. Data obtained from interviews conducted by KAHRAMAA in people's homes indicates that only 30% of Qatar residents consume tap water [
26]. It is evident that there is no substantial advocacy in Qatar to encourage and motivate people to consume tap water, despite the comprehensive measures taken to ensure the safety and quality of municipal tap water.
In relation to extensive bottled water consumption regionally and globally, environmental concerns arise, ranging from high energy usage, increased carbon emissions during production and distribution, plastic pollution and depletion of groundwater resources [
16,
27]. In 2019, the global emissions resulting from the life cycle of all plastics amounted to 860 million tons of carbon dioxide (CO
2), a figure comparable to CO
2 released by 189 coal plants [
28]. Every minute, over 1,000,000 bottles are sold globally [
29] with most of them being single-use bottles and about 85% of all plastic bottles sold becoming waste, disposal of these inadvertently leads to excessive plastic pollution [
30]. The predominant packaging material used for bottled water is polyethylene terephthalate (PET) derived from fossil fuels [
16] and can persist for at least 450 years to 1000 years before it fully decomposes [
31], thus overloading landfill space for an extended period of time [
32].
Understanding the implications of bottled water consumption necessitates investigating consumer preferences and attitude. University students represents a significant demographic sector and future consumer sector of the community, especially in Qatar. Hence, understanding their attitude and preferences towards the use of plastic bottled water is essential. Few studies have delved into the drinking water choices of university students, shedding light on factors influencing their preferences, including safety perceptions, convenience, taste, and even cultural habits [
3,
16]. The study exploring drinking water choices at Purdue University revealed that women drink disproportionately more bottled water then men while undergraduate students drink more than graduate students, staff and faculty. Important barriers that were established in this study include; perceived risks from tap water, perceived safety of bottled water, preferred taste and convenience of bottled water [
3]. In another cross-regional comparative study on east Asian university students across Singapore, Hong Kong, and Macau, it was noted that Singapore has a relatively low rate of bottled water consumption among its university students while in Hong Kong and Macau one-fourth of the students still drink bottled water more frequently than tap water. In terms of determinants of the drinking water choices, “Safety and Hygiene” and “Convenience and Availability” ranked the highest for all three regions compared. However, factors like “Taste”, “Price”, and “Personal and Family Habits” were less preferred by different sub-samples within the study population [
16].
Currently, little is known about the west Asian region (Middle East), and there are no published studies on Qatar that address the attitude and preferences of drinking water choices among students in university campuses. Exploring these preferences helps in devising informed strategies to encourage sustainable and mindful drinking habits within academic communities. The purpose of this study is to explore the drinking water choices of students within a public university in Qatar (University of Doha for Science and Technology, Qatar) and to examine and assess the factors that determine their drinking water choices.
2. Materials and Methods
2.1. Study Design and Participants
This cross-sectional study utilized a structured survey administered to university students to gain insights into their attitude and preferences regarding drinking water. This approach allowed for a comprehensive assessment of patterns and correlations within a large and diverse sample of participants, establishing statistical relationships between the variables considered. The study was administered to all full-time students registered at the University of Doha for Science and Technology (N=4920) covering all the colleges (Business Management, Computing and IT, Engineering Technology, Health Sciences, and the Foundation program). The survey and reminders (sent two weeks after the original survey distribution to all students) were sent between September to October 2022 via the university's online survey software i.e., Blue software from Explorance. The invitation included a study description and letter of consent, emphasizing the anonymous and voluntary nature of participation with no penalties for refusal to participate.
2.2. Survey Questionnaire Development and Pilot Testing
The survey was developed from peer-reviewed articles addressing relevant subjects and outlining factors influencing preferences in water consumption. There was a rigorous process of pilot testing, and a pilot survey was distributed to a representative group consisting of university faculty, research assistants and students for feedback on the clarity, relevance, and layout of the questionnaire. Based on the feedback received, revisions were made and the group was re-consulted prior to finalizing the questionnaire. The finalized study questionnaire consisted of 15 items covering demographic factors such as sex, age, nationality, college, years at university, and hours per week spent on campus. Additionally, it examined attitudes, and preferences regarding plastic bottled water compared to tap water, encompassing daily consumption on campus, major drinking water sources used, convenience, safety concerns, taste, environmental concerns, mineral content, cost, and personal/family habits.
2.3. Framework
Several theoretical frameworks have been developed to explain the factors that determine certain behaviors. In this study concepts from previous studies were applied by incorporating the personal norms and behaviors which are predicted by behavioral intentions into the theory of planned behavior (TPB). According to TPB theory, the behaviors are predicted by personal intentions (including cost, taste, safety, minerals, environmental concerns, family habits and convenience) which are preceded by personal attitude, perception of norms, perceived behavioral control and self-expectations [
3,
33,
34,
35]. An individual’s perception of norms refers to how others would view particular pro-environmental behavior and the motivation to comply with the views. Moreover, the perceived behavior control relates to individuals’ perception of the extent to which the performance of the behavior is easy or difficult. It is noteworthy to mention that in this study, drinking tap water versus bottled water is considered to be a personal intention affected behavior. For this reason, a framework showing the factors that impact different behaviors of drinking water choices has been developed and is depicted in
Figure 1. According to this proposed framework, the personal attitude for drinking water choices will be affected by gender, age, nationality, college to which students belong to, number of years spent at university, hours per week spent on campus, average daily water consumption on campus, and major source of water used on campus, which in turn contribute heavily to university students’ personal intentions.
2.4. Variables
The outcome variable for this study was the preferred water source on campus. Responses included: Plastic bottled water, tap water, and no preference. The independent variables for this study included age (continuous, years), sex (male or female), nationality (re-coded to Qatari or non-Qatari), college unit (business management, computing and IT, engineering technology, health sciences, and foundation program), number of years at university (up to 1 year, 1 to 2 years, 2 to 3 years, 3 to 4 years, or more than 4 years), hours per week spent on campus (less than 10 hours, 10 to 20 hours, 21 to 40 hours, more than 40 hours), and average daily water consumption on campus (less than 200 mL, 200 to 330 mL, 330-500 mL, 500 mL to 1 L, more than 1 L). Students were further surveyed about which source of water was more convenient and safer, tasted better, had more mineral content, and posed a higher environmental concern. Available responses to these questions were plastic bottled water, tap water, no difference or do not know. Finally, the participants were requested to rank their water preferences by assigning a score of 1 (most important) to 7 (least important) on the following factors: cost, convenience, safety, taste, environmental concerns, minerals, and personal/family habit.
2.5. Statistical Methods
Descriptive statistics of the sample were presented as mean and standard deviation for continuous variables and frequency and proportion for categorical variables. These results were stratified by preferred water source on campus (Group 1: plastic bottled water, Group 2: tap water, or Group 3: no preference). To examine whether differences exist between the three groups, one-way ANOVA was used for continuous variables, while the Chi-Squared test was used to test if there was a statistically significant association between categorical variables. In cases where the expected count in the cells for two categorical variables was less than five in more than 20% of cells, Fisher’s exact test was used. Similarly, the Chi-Squared test or Fisher exact test was used when assessing knowledge, attitudes and beliefs of students stratified by their preferred water source and when examining the ranking of factors influencing water preference on campus. All data analysis was conducted using Statistical Package for Social Sciences (SPSS) Version: 28.0.10.
2.6. Ethical Considerations
The study proposal was reviewed and granted exemption under research category (2) from the Health Research Governance Department at the Ministry of Public Health (MoPH) of Qatar (Approval Ref # ERC-61-2-2022). The data collected did not include any personal identifiers and steps were taken to ensure confidentiality of the data including securing data files by the Blue Explorance software program.
4. Study Implications and Recommendations
The current study demonstrated that the key factors, seen across the world, that have promoted the favoring of plastic bottled water over tap water applies to our study region too. The uniqueness of our study rests in its focus on understanding the preferences amongst university students, in a high-income GCC country like Qatar. It reinstates the importance of aspects, such as taste and convenience, but of particular interest is its manifestation that knowledge, and lack of it, is not the sole culprit in the rise and prevalence of plastic bottled water dependency. Although almost 15.00% of the respondents within this higher education cohort asserts no to weak unknown correlation between plastic bottled water and its detrimental impact on the environment, it is the relative importance they give to safety, more than any other factor, that should be considered as the guiding compass for future public health policies and campaigns related to plastic bottled water use. It is arguable that academic and research institutions as well as non-governmental environmental organizations may have wielded a double-edged sword in their eagerness to address health concerns with increased emphasis on lack of public water network maintenance, leading to people opting for the alternative plastic bottled water, a detrimental source rooted with deep environmental concerns [
63]. Accordingly, to reverse this trend, policy makers and environmental advocates need to acknowledge and act upon the fact that people value their immediate health and safety (especially in short-term) over the environmental implications of their actions [
64,
65]. Therefore, complementary efforts highlighting the consequences of plastic bottled water use with concurrent continued investment in improving public water networks, in countries like the State of Qatar (where tap water meets safe drinking standards) may increase and improve the public’s awareness of this issue.
Our study shows that there was a statistically significant decrease in plastic bottled water consumption with the overall increase in average daily water consumption (from those drinking <200ml, 72.13% chose plastic bottled water, compared to 55.79% who drink >1L per day). This could be attributed to students that are more health conscious (in that they ensure to drink sufficient amounts of water per day) are also, not necessarily just more aware of the dangers of plastic products, but have researched enough to be confident in tap water’s chemical and biological properties.
Additionally, campaigns to deter negative health and environmental practices need to focus on attitude and behavior change and not solely emphasize knowledge; 71.7% of our respondents believed that plastic water bottles are more harmful to the environment, and yet the greater majority still resorted to this source.
Our knowledge to practice recommendations is for institutions to test and publish results indicating the safety of the chemical and biological properties of tap water sources regularly to attract the health conscious among the student community within the University settings. If tests reveal sub-optimal properties, deliberations with the university board and ministries of education, environment and energy should be sponsored to install the fixes needed to ensure safe tap water. The success of these efforts should be disseminated annually to all academic institutions, both public and private, in the country. Data safety sheets available over public and tap water sources may serve as a powerful reassurance factor and need to be studied. This recommendation is supported by a study indicating a significantly greater proportion of GCC residents view tap water quality as poor (36.6%) compared to North American and European residents (23.8%) [
66].
In conclusion, we advocate that enabling the population to understand the positive and negative aspects of their choices towards bottled water or tap water use, and improving their ability to easily and accurately access information about alternative health and environmentally friendly sources and practices may prove to be the most cost-effective measure from an environmental health standpoint.
Author Contributions
Conceptualization, RM, NH, AC. And RR.; Methodology, RM, NH, AC.; Validation, RM., NH. And RR.; Formal Analysis, RM, NH, AC, and RR; Investigation, RM, NH, and AC; Data Curation, RM, RR and RY; Writing – Original Draft Preparation, RM, NH, AC, RR and RY; Writing – Review & Editing, RM, NH, AC, RR and RY; Visualization, RM, NH, AC. And RR; Supervision, RR, NH; Project Administration, RM, NH.