1. Introduction
In recent years, as the exponential development of artificial intelligence in the 5G era has led to a faster pace of convergence in traditional media [
1], mobile technologies for language learning have gained attention for their potential benefits for teachers and learners. Computer-assisted language learning (CALL) tools developed for mobile devices (MALL) have gained popularity due to their ability to create stress-free, self-paced learning environments, virtually unlimited input, and rich multimodal feedback [
2]. Shuang [
3] highlighted the importance of the Internet and online websites as inescapable elements of CALL in foreign language teaching and learning. The traditional teacher-centered model is inadequate for addressing the current challenges in foreign language learning due to its passive nature [
4], limited interaction [
5], lack of individualization [
6], insufficient opportunities to provide feedback [
7] and resistance to change [
8], thus necessitating a shift to more student-centered [
9], interactive [
10], and technology-integrated approaches [
11,
12,
13] to improve language learning outcomes. Nieto et al. [
14] are of the opinion that determining how to develop learners’ autonomy in foreign language learning has been a major challenge, considering that teachers can use Internet resources to provide learners with rich and intuitive learning references for teaching, self-study, and improving teaching efficiency.
The global popularity of social networking sites has made them an important platform for information exchange and learning. For language learners in particular, social media not only offers the opportunity to interact with native speakers but also opens up a whole new environment for informal learning. This paper focuses on a specific group (Chinese learners in Spain) and explores how this group uses social networking platforms for informal Spanish language learning. This group is uniquely characterised by the fact that these learners already have some basic knowledge of Spanish and most of them are studying at the master’s level in courses related to Spanish linguistics, which provides them with particular perspectives and experiences in using social media for language learning.
Through questionnaires and semi-structured interviews, this study aims to uncover the motivations, strategies, and effects of these learners’ use of social media as a language learning tool. This research methodology allows for an in-depth understanding of learners’ individual experiences and perspectives, which provides insight into how social networks can be used effectively for language learning. Given the popularity of social networking in modern society, the findings of this study have important implications for language teachers, learners, and educational technology developers.
The core aim of this study is to explore the role and potential of social networks as informal learning environments for language acquisition while focusing on the limitations and challenges of this type of learning. By focusing on a group of Chinese learners in Spain, this study provides a unique perspective that contributes to a broader understanding of the use of social networks in intercultural language learning.
2. Language Learning through Social Media
In the last decade, digital applications have shifted from computer-based to mobile device-based formats, especially in the mobile Internet era [
15]. In the field of language learning, this shift is reflected in the gradual replacement of traditional computer-based websites by mobile apps as the preferred method of informal language learning for younger generations [
16]. At the same time, mobile apps, represented by social networks such as Twitter, WhatsApp, and Instagram [
17], play an increasingly important role, not only in changing the ways in which people communicate [
17,
18] and through which people can create personal profiles, post content, and facilitate the rapid exchange of information [
17,
19], but also in language learning, playing a key role in providing a platform for learners to share their experiences and communicate with one another [
20].
With the popularity of smartphone apps, it has become a popular trend for language learners to share their learning experiences on social media platforms [
21]. New technologies and social media contribute to improving the quality of foreign language learning by enabling learners to employ online social networking platforms to access information, documents, and other necessary content [
22]. Technology has had a positive impact on teaching and learning by increasing learners’ motivation [
23]. In general, social networks have improved communication and interaction between individuals and teams globally, providing users with significant advantages such as connection, sharing of ideas, time, and information, as well as the ability to talk, interact, and collaborate [
24]. Thanks to this technology, learners can engage directly in the context of using a second foreign language, participating in interactions, and receiving feedback from their peers [
25]. According to Ramos [
26], learners establish social and cultural links, sharing learning experiences and engaging in online interactions to acquire new information related to their learning, thereby motivating themselves and enjoying the process.
Behaviours [
27] and decision-making [
28] in language learning are also complex and include different stages (e.g., before learning, during learning) and types of decision-making (e.g., choice of learning resources, learning methods). When user-generated content is shared through social networking applications, it often stimulates people’s interest and motivation for language learning [
29]. The advantage of social networks also lies in the frequency of user participation and interaction, as they attract everyday users to interact with fellow learners, online language teachers, and varied content, while also allowing users to create and share their own language learning experiences [
30].
However, learning a foreign language through social media is not without its obstacles, especially when it comes to achieving the specific learning outcomes expected. Although learners are exposed to more information about the language, teachers cannot take responsibility for the extent and reliability of the content posted. Ultimately, teachers may find themselves responding to questions posed by learners in any video or post that they see on social media, even if the learners are directed to what the teacher considers to be the most appropriate resource. It has therefore been argued that learning a foreign language through social media is only suitable for higher-level learners who are more capable of learning independently [
31]. However, Arcy [
32] has suggested various generational and age divisions, arguing that younger people tend to be more Information and Communications Technology (ICT) literate than older people, which suggests that, given that teachers are mostly older than their pupils, teachers have lower levels of ICT literacy than their pupils.
Furthermore, Tao and Gao [
33] noted that, during the Coronavirus Disease 2019 (COVID-19) pandemic in China, Internet users had searched for motivational content, including information related to language learning, due to the blockades and restrictions in China. Therefore, the impact of social networking applications and their role in stimulating language learning and influencing decision-making for different types of language learning deserve further investigation [
34]. Weibo, Bilibili, and Xiaohongshu are currently the most popular social media platforms in China.
Weibo is a popular Chinese social networking platform that allows users to post short messages, photos, and videos. It is similar to Twitter in that it offers instant information sharing and extensive social interaction features. Weibo is not only a platform for entertainment and news sharing but is also used for educational and learning purposes. The literature reveals that some Weibo systems, such as WeiboFinder, are effective for Chinese learners and outperform other methods in suggesting terms and documents related to the target word [
35]; for example, people can search for bloggers related to their own learning on Weibo, and they can learn whatever they want from the relevant knowledge that they regularly share, without having to deliberately learn every day, but simply through browsing the information, which is transformed into the knowledge that people want, which is a kind of subtle day-by-day learning [
36]. Although there has been no direct research on the use of Weibo for foreign language learning, studies have shown the potential of Weibo in terms of information dissemination, social networking dynamics, and its role in public participation [
37,
38]; for example, the Instituto Cervantes in Beijing has an official account on Weibo, where it posts Spanish-related content. Social media platforms such as Weibo provide an environment for communication and learning, where interactions, topic tracking, and content recommendations can be used for language learning [
39]. Like Twitter, Weibo has a list of top news stories in Spain or Latin America, some of which are in the original Spanish language with Chinese translations.
Bilibili is a video platform with a large number of users in China, like YouTube in other countries. As of 2023, Bilibili has 315 million monthly active users in China [
40], while YouTube had more than 2.7 billion monthly active users worldwide by 2024 [
41]. Bilibili not only offers entertainment content but also serves as a tool for education and learning. Its features include high-quality original content sharing, strong interactivity, and aggregation functions of close-knit online communities [
42]. Wu [
43] believes that cross-cultural communication through online media such as Bilibili can increase viewers’ knowledge and change their cognitive perceptions. There are a number of Hispanic bloggers, or Chinese bloggers residing in Spain, who share their life in Spain or their Spanish classes on this platform, and this intercultural learning activity enhances students’ Spanish as a foreign language (ELE) skill, intercultural communication skills, and knowledge sharing [
44].
Bilibili’s “Danmu” system is a distinctive feature of the video-sharing platform. “Danmu“, derived from the Japanese word “danmaku” (meaning “curtain of fire” or “curtain of bullets”), are real-time text comments that viewers can post while a video is playing, which appear directly on the video playback screen in the form of a stream. Unlike traditional commenting systems, bullet curtains allow users to see other people’s comments while watching a video, and these comments appear synchronised with the video playback, increasing the interactivity and real-time nature of the viewing experience. On Bilibili, viewers can post “Danmu“ at any time to express their reactions or comment on a particular video. In this way, “Danmu“ has become a unique social interaction that can deepen connections between viewers and add a layer of community-driven dialogue and feedback to video content. This feature is particularly popular in anime, entertainment, and educational videos because it makes the viewing experience more engaging. The role of ”Danmu” systems in foreign language learning has been researched by scholars, with Bi [
45] suggesting that ”Danmu” systems can lead the learning having the illusion of a synchronous dialogue while watching videos, thus facilitating political and cultural communication. Mei [
46] shows that ”Danmu” makes a difference in user interaction both verbally and visually. All of the above researchers suggest that as a video sharing platform, Bilibili has the potential to facilitate foreign language learning. Through providing an accommodative learning environment, opportunities for intercultural communication, and rich language learning resources, Bilibili has the potential to motivate foreign language learners to improve their performance.
Xiaohongshu is a leading Chinese social network and e-commerce platform that specializes in extensive and diverse user-generated content and has a dynamic community and several interactive features. Users can share photos, short videos, and text content relative to fashion, beauty, travel, food, and lifestyle. The platform allows community members to interact through likes, comments, and shares, which helps to build a vibrant social hub. Xiaohongshu pays attention to the authenticity of information, which urges users to share real experience and personal views, thus making it more engaging. The platform also cooperates with numerous brands and attracts key opinion leaders (KOLs) and influencers, which catalyzes brand partners and KOL marketing. Although particularly popular with young female users, Xiaohongshu’s user base is very diverse, spanning a wide range of ages, genders, and interests. In addition, the platform’s internationalised content has attracted a large number of foreign users, making it an important platform for showcasing and sharing cross-cultural experiences.
Although learning a language using Xiaohongshu has not been widely researched in academic works, some productive second language learning methods are possible through Xiaohongshu. First, according to Boonma and Phaiboonnugulkij [
47], instructional procedures based on the theory of multiple intelligences and incorporating learners’ individual characteristics can enhance the teaching and learning process in second-language classrooms. As a social networking platform, Xiaohongshu’s user-generated content and social interactions provide learners with authentic language environments and opportunities to practice communicative competence, such as by interacting, commenting, and posting. Secondly, a study by Feng et al. [
48] shows that Chinese students learning Spanish adopt different learning styles and use all strategies with moderate or high frequency, with active style and metacognitive strategies influencing their academic performance. Xiaohongshu’s multimedia content, such as videos and images, can help learners better understand the application of language in different contexts and improve their memory and comprehension. In addition, following specialised language learning accounts can provide access to useful materials, tips, and learning strategies. Finally, one researcher [
49] suggests that the use of myths when teaching Spanish to Chinese speakers can overcome the difficulty of capturing their attention and introducing cultural content. The cultural and lifestyle content of Xiaohongshu can provide a similar cultural bridge. Immersion in the target language culture through Xiaohongshu content can contribute to a deeper understanding and learning of the target language.
There is a lack of specific research on the impact of Chinese social networks on Spanish language learning. Most studies have focused on the general impact of social networks on language learning, or on Chinese people learning other languages. Therefore, this paper aims to explore how Chinese social networks such as Weibo, Bilibili, and Xiaohongshu affect the learning of Spanish as a foreign language. This study will not only fill an important gap in the existing literature but will also provide a deeper understanding of the unique intersection of social networking technologies and language learning in the Chinese–Spanish context. By focusing on Chinese social networks and their impact on Spanish language learning, this study aims to reveal how Chinese cultural and linguistic characteristics affect the acquisition of a distant language such as Spanish. This approach could provide new insights into technology-assisted language learning, especially when cultural and linguistic differences play a key role.
3. Learning Languages in an Informal Context
With the evolution of digital technology, opportunities for second-language learning have expanded beyond the classroom [
50]. As L2 teaching and learning environments continue to evolve and the potential for learning outside the classroom continues to grow, an increasing number of researchers and practitioners in the fields of ELE teaching and CALL are focusing on informal digital learning of Spanish [
51,
52]. Colás-Bravo and Quintero-Rodríguez [
53] define informal learning as a more personalised learning model, lacking institutional support, where the learner takes an active role in both the learning process and in its self-regulation. In other words, the learner decides what, when, where, and from whom to learn. This is therefore considered to be a self-learning process [
54,
55].
Previous research has examined the relationship between the time spent by learners of Spanish as a foreign language in informal learning activities and their outcomes in vocabulary, reading, listening, and speaking [
56,
57]. Recent studies [
26,
56,
58] further highlight the diversity of informal foreign language learning and point out that these diverse activities have a significant positive impact on outcomes such as self-confidence, productive vocabulary knowledge, speaking, and improved performance on formal tests.
In more informal settings, Spanish language learning takes place through social networks rather than in traditional educational settings, which generates new considerations and possibilities. The growing demand for truly immersive foreign language learning, initially spurred by the global COVID-19 pandemic, has led to the sustained use of virtual platforms that capitalize on the dynamics of social networks for learning purposes. Although the acute phase of the pandemic has ended, the shift to online and hybrid learning environments has continued to evolve, reflecting a lasting transformation in educational practices [
59]. Despite the obvious promise of social networks, there has been limited research on these networks in more casual contexts, and few studies have explored their structure, uses, and effective integration into the self-directed learning process, which is crucial for self-directed learning [
53].
Given this absence, this paper aims to unveil the pedagogical relationships that can be established between social networks and informal Spanish language learning. The pedagogical structure of these networks ranges from linguistic content to interaction opportunities, providing an environment that can facilitate language learning in an authentic and flexible way. Exploring the potential of social networks for self-directed Spanish language learning in situations where the formality of the traditional classroom may not be the most appropriate option could open up new avenues of research and strategies for those seeking to master the language in a more flexible and adaptive way.
When the author searched WOS, SCOPUS, and Google Scholar for social media (All Fields) and Spanish learning (All Fields) and China (All Fields) and student (All Fields), the search returned only one author within the last 5 years: Zhang Leticia-Tian, who conducted research on technology-assisted language learning (TALL) by Spanish-language social networking sites (RRSS) for Chinese students. Her study [
58] highlights the potential of L2 (second language) vlogs (video blogs) in language learning, especially the Spanish-themed learning community formed on the social platform Bilibili. Vlogs present the complexity of learning styles, including attraction-oriented learning and self-controlled learning. Through daily video blogs, learners share their learning experiences, interact with their peers, are introduced to Spanish culture, and improve their vocabulary and oral expression [
58].
Appendix A
1. On a scale of 0–10, how would you rate the effectiveness of learning Spanish through social media? Reasons?
En una escala de 0–10, ¿Su evaluación de la eficacia de aprender español a través de las redes sociales? ¿Puntuación? ¿Razones?
0–10分, 你对通过社交网络学习西班牙语的有效性进行评估?得分?原因?
Participant |
Score |
Reasons |
Participant 1 F UPV |
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Participant 2 F UPV |
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Participant 3 F UPV |
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Participant 4 M UPV |
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Participant 5 F UB |
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Participant 6 M UB |
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Participant 7 F UB |
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Participant 8 F UB |
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1.1. Why doo you want to learn Spanish? Do you want to work as an ELE?
¿Por qué quieres aprender español? ¿Quieres trabajar como ELE?
为什么想学西班牙语?为了想从事ELE这一工作吗?
1.2. Through which social networks, both chinese and international, have you learned Spanish? WeChat, Xiaohongshu, Bilibili, TikTok, Instagram, Facebook, etc. The differences between learning on Chinese and non-Chinese social networks.
¿A través de qué redes sociales, tanto chinas como internacionales, has aprendido español? WeChat, Xiaohongshu, Bilibili, TikTok, Instagram, Facebook, etc. Las diferencias entre aprender en redes sociales chinas y no chinas.
你是通过哪些中外社交网络学习西班牙语的?微信、小红书、Bilibili、Tiktok、Instagram、Facebook 等。在中国社交网络和非中国社交网络上学习西班牙语的区别。
1.3. What are your expectations if teachers use social media to teach in a master’s classroom? What successes and challenges do you think you will encounter when using social media to learn Spanish?
¿Cuáles son tus expectativas si los profesores utilizan los medios sociales para enseñar en el aula de un máster? ¿Qué éxitos y retos crees que encontrarás al utilizar los medios so-ciales para aprender español?
如果教师在硕士课堂上使用社交媒体教学, 您有何期望? 您认为在使用社交媒体学习西班牙语时会遇到哪些成功经验和挑战?
1.4. In the context of COVID-19, is there an impact of the use of social media for learning spanish, and do you think it is significant?
En el contexto de COVID-19, ¿existe un impacto del uso de las redes sociales para aprender español? ¿Cree que es significativo?
在COVID-19的背景下, 使用社交网络学习西班牙语有影响吗? 您认为其意义重大吗?
2. On a scale of 0–10, can the use of social media help students with self-management/self-regulation strategies to overcome challenges and frustrations? Reasons?
Estrategias de autocontrol/autorregulación utilizan los estudiantes para superar los retos y las frustraciones En una escala de 0–10, ¿Puede el uso de las redes sociales ayudar a los alumnos con estrategias de autocontrol/autorregulación para superar retos y frustraciones? ¿Puntuación? ¿Razones?
学生为克服挑战和挫折而采用的自我监控/自我调节策略 以 0–10 分表示, 使用社交网络能否帮助学生采用自我监控/自我调节策略来克服挑战和挫折?分值?原因?
Participant |
Score |
Reasons |
Participant 1 F UPV |
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Participant 2 F UPV |
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Participant 3 F UPV |
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Participant 4 M UPV |
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Participant 5 F UB |
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Participant 6 M UB |
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Participant 7 F UB |
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Participant 8 F UB |
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2.1. What characteristics help learners to self-monitor/self-regulate through social networks?
¿Qué características ayudan a los alumnos a autocontrolarse/autorregularse a través de las redes sociales?
哪些特征有助于学习者通过社交网络进行自我监控/自我调节?
2.2. Can you compare and contrast the contribution to Spanish language learning before and after the use of social media?
¿Puedes comparar y contrastar la contribución al aprendizaje del español antes y después del uso de las redes sociales?
你能对比使用社交媒体前后对西班牙语学习的贡献吗?
2.3. What measures have teachers taken to ensure the effectiveness of the language forms and functions, content knowledge, and skills you have learned? Can you give some examples? What improvements still need to be made?
¿Qué medidas han tomado los profesores para garantizar la eficacia de las formas y funciones lingüísticas, los conocimientos de los contenidos y las destrezas que has aprendido? ¿Puede dar algunos ejemplos? ¿Qué mejoras quedan por hacer?
教师采取了哪些措施来确保所学语言形式和功能、内容知识和技能的有效性? 你能举出一些例子吗? 还有哪些需要改进的地方?
3. Students’ motivation to use social networks to learn Spanish?
¿Motivación para utilizar las redes sociales para aprender español?
学生决定使用社交网络学习西班牙语的动机是什么?
Appendix B
ParticipantInformed Consent Form
Articledetails
Article title: Social Media as a Tool for Informal Spanish Learning: A Phenomenological Study of Chinese Students in Spain
Journal: Behavioral Sciences
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I understand that the paper will be published online in an open access format under a Creative Commons CC BY 4.0 license (
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I acknowledge that the final published version may differ from the one submitted to the journal due to minor revisions, changes in style, and reformatting. Publication in the journal mentioned is not guaranteed and will occur at the discretion of the publisher, and with permission of the Editor-in-Chief (or a qualified Editorial Board member) following a peer review process.
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